Strategic Planner cum Copywriter

Job Title: Strategic Planner cum Copywriter

📍 Location: Banani, Dhaka (On-site)

🕒 Employment Type: Full-time

About the Role

At Red Sparrow Digital, we don’t just run campaigns; we craft meaningful brand experiences. We’re looking for a Strategic Planner cum Copywriter who can connect creativity with insight, strategy with storytelling, and data with human emotion.

If you can decode audience behavior, translate briefs into actionable strategies, and collaborate with creative teams to build impactful digital campaigns, this role is for you.

Key Responsibilities:

Brand & Communication Strategy

• Develop brand and campaign strategies grounded in consumer insights, market trends, and digital behavior.
• Interpret client briefs and translate them into strategic roadmaps that guide creative and media teams.
• Shape brand narratives and positioning strategies for clients across diverse industries.

Research & Insights

• Conduct qualitative and quantitative research to understand audience motivations and market opportunities.
• Analyze competitors, communication trends, and platform dynamics to create data-informed recommendations.
• Convert analytics and performance data into actionable insights for ongoing and future campaigns.

Creative Collaboration

• Partner with creative teams to ensure ideas align with brand objectives and audience insights.
• Participate in brainstorming sessions and contribute strategic thinking that inspires compelling creative work.
• Prepare and deliver persuasive strategy presentations and campaign rationales for clients.

Client & Campaign Support

• Work closely with the account management team to align strategy with client expectations and campaign goals.
• Evaluate campaign effectiveness and optimize future communication plans based on performance metrics.

Qualifications

• Bachelor’s or master’s degree in marketing, Advertising, Communications, Business Strategy or any discipline.
• 1-2 years of experience in strategic planning, brand strategy, or account planning (agency experience preferred).
• Strong understanding of digital platforms, audience segmentation, and content ecosystems.
• Exceptional analytical thinking and storytelling ability.
• Proficiency in PowerPoint/Keynote, Google Workspace, and familiarity with social listening or analytics tools.
• Excellent communication and presentation skills.
• A passion for creativity, culture, and consumer psychology.

Why Join Red Sparrow Digital?

• Be part of one of Dhaka’s most dynamic creative agencies driving innovation in digital strategy and storytelling.
• Collaborate with top brands and cross-functional teams that value ideas as much as execution.
• Thrive in a creative, data-driven, and growth-oriented environment that encourages strategic experimentation.

What We Offer

• Opportunity to work with leading local and international brands.
• Supportive and collaborative work culture.
• Hands-on experience in client management, marketing strategy, and creative execution.
• Clear growth opportunities within a fast-evolving digital agency.

How to Apply

Send your CV to:

📧 [email protected]

For more info, visit:

🌐 www.redsparrowdigital.com