Sr. Executive – Branding & Digital Marketing

Position Summary:

The ideal candidate will be responsible for planning and executing marketing initiatives, strengthening the Kaaruj brand, driving customer engagement and sales, managing digital and offline marketing activities, and identifying new market opportunities. The role will work closely with Sales, Customer Service, Product Development, Retail, and Creative teams to ensure effective execution of marketing strategies.

Key Responsibilities:

• Market Research & Insights Conduct regular research on market trends, competitor activities, customer preferences, pricing, product categories, and emerging opportunities to identify areas for business and brand growth.
• Marketing Campaigns & Activations Plan, coordinate, and execute online and offline marketing campaigns, product launches, seasonal promotions, exhibitions, fairs, collaborations, and other brand activations to drive customer engagement and sales.
• Brand Management Maintain and strengthen Kaaruj’s brand identity and positioning across social media, website, retail outlets, corporate communications, promotional materials, and other customer touch points.
• Marketing Planning & Calendar Management Develop and implement quarterly marketing plans, campaign calendars, promotional strategies, and activity schedules aligned with business objectives, sales targets, product launches, and seasonal opportunities.
• Digital Marketing & E-commerce Manage and coordinate social media, website content, SEO, online advertising, email marketing, e-commerce activities, and other digital initiatives to increase brand awareness, traffic, engagement, and online sales.
• Meta Media Buying Maintain practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, budget allocation, ad placement, basic optimization, and monitoring key performance metrics such as reach, engagement, CTR, and conversions.
• Content & Creative Coordination Work closely with the Creative/Design team to develop campaign concepts, product stories, promotional content, photography,
• videos, catalogs, social media assets, in-store materials, and other marketing communications.
• Cross-functional & Customer Coordination Coordinate with Customer Service, Sales, Product Development, Retail/Outlet teams, and other relevant departments to ensure effective communication of customer insights, product information, promotional activities, and marketing requirements.
• Marketing Performance & Continuous Improvement Monitor campaign performance, customer response, digital metrics, sales impact, and marketing ROI; prepare regular reports for Management and recommend improvements to increase sales, engagement, and brand visibility.
• AI Tools & Applications Utilize AI tools and applications for content creation, campaign ideation, market research, customer insights, image and video generation, and improving overall marketing efficiency.
• Perform any other marketing, branding, or business-related responsibilities assigned by Management from time to time.

Educational Qualification:

• BBA/ MBA in Marketing, Business Administration, Communications, or related fields.

Required Experience:

• 2–4 years of relevant experience in Marketing, Branding, Retail, E-commerce, or related field.
• Experience in consumer/lifestyle brands, retail, home décor, fashion, handicrafts, or FMCG will be an advantage.

Compensation & Benefits

• Salary: Negotiable
• In house lunch Facility.
• Friday with an alternate Saturday off.
• After permanent employment: additional benefits, opportunities for annual increments, and career advancement.

Job Location: Baridhara J Block, Dhaka