Specialist, Digital Marketing (Full-time)

PLEASE READ THE ANNOUNCEMENT CAREFULLY BEFORE APPLYING

This is a FULL-TIME position and requires a Subject Matter Expert/Specialist. FRESHERS and currently ENROLLED STUDENTS are STRONGLY discouraged from applying.

Job Title: Specialist, Digital Marketing (Full Time)

Priority: URGENT

Company: Sheba Innovations Ltd.

Location: Ekkademy, Shamoli, Dhaka, Bangladesh

Employment Type: Full-time

Application Email: direct apply or [email protected]

Website: www.ekkademy.net

About the Role

Ekkademy is looking for a highly driven Digital Marketing Specialist who can take ownership of our digital presence and contribute directly to business growth. This role goes beyond traditional SEO or social media management. The incumbent will be responsible for researching, planning, creating, optimizing, and continuously improving Ekkademy's digital footprint across all online channels.

We are looking for a doer someone with strong subject matter expertise who can identify opportunities, execute independently, and deliver measurable results with minimal supervision.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including technical, on-page, off-page, and local SEO.
• Conduct keyword research, competitor analysis, content gap analysis, and market research to identify growth opportunities.
• Research, write, review, and optimize blogs, landing pages, website copy, email campaigns, social media content, and video scripts.
• Coordinate with teachers, video editors, and developers to ensure high-quality content production and timely delivery.
• Manage and strengthen Ekkademy's digital presence across website, search engines, social media, and other digital platforms.
• Plan and execute organic and paid digital marketing campaigns to drive traffic, engagement, and lead generation.
• Monitor website performance, user behavior, conversion funnels, and recommend optimization strategies.
• Track campaign performance using analytics tools and prepare actionable performance reports.
• Stay updated with search engine algorithms, AI-powered search trends, digital marketing innovations, and emerging technologies.
• Collaborate with academic, product, sales, and operations teams to align marketing initiatives with business objectives.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-4 years of proven experience in Digital Marketing, with EdTech or Education industry experience preferred.
• Demonstrated expertise in SEO, content marketing, digital campaigns, analytics, and conversion optimization.
• Hands-on experience with Google Analytics (GA4), Google Search Console, Google Ads, Meta Ads, WordPress/CMS, and SEO tools.
• Proficiency in using AI tools (e.g., ChatGPT, Gemini, Perplexity) to enhance research, content development, and marketing productivity.
• Strong analytical, research, writing, and communication skills.

What We're Looking For

• A self-driven professional who requires minimal supervision.
• Strong subject matter expertise with the ability to independently plan and execute digital marketing initiatives.
• Commercial mindset with a focus on measurable business outcomes.
• Excellent research skills, attention to detail, and problem-solving ability.
• Curiosity to learn, adapt, and stay ahead of industry trends.

What We Offer

• Salary Range: BDT 35,000 - 40,000 (Based on experience and expertise)
• Opportunity to shape flagship learning programs in a fast-growing ed-tech venture
• Collaborative, innovation-driven work culture
• High ownership role with room for strategic and professional growth
• Continuous learning and development opportunities

Interview Process:

• Initial CV Screening
• Invitation for Skill Test
• Face-to-Face Interview
• Final Selection

Please apply only if you are willing to participate in the on-premises skill test.