Social Media Marketing Specialist

Company Description Wage Platforms (WAGE) is a next-generation platform that connects global labor demand with supply, with a primary focus on blue-collar worker recruitment across Europe and other key regions. The organization builds an ethical and future-ready workforce ecosystem by integrating advanced technology, robust compliance practices, and capacity-building initiatives. WAGE is committed to creating transparent, fair, and efficient hiring processes for workers and employers. Team members contribute to scalable, impact-driven solutions that help modernize workforce recruitment across international markets.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Dhaka. This role is responsible for planning, creating, and publishing content across social media platforms to increase brand awareness and audience engagement. Day-to-day tasks include managing social media calendars, writing and designing posts, coordinating with internal teams for campaign assets, monitoring performance analytics, and optimizing content based on insights. The specialist will support broader digital marketing initiatives, run paid and organic campaigns, respond to audience interactions, and ensure consistent brand messaging. The role also involves staying updated on platform trends, competitor activity, and best practices to continuously improve WAGE’s social media presence.
Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience executing campaigns across major platforms.
• Ability in Social Media Content Creation, including writing, visuals coordination, and adapting content to different audiences and channels.
• Knowledge of core Marketing principles and strategies relevant to brand positioning and audience growth.
• Excellent Communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Experience with social media analytics tools (e.g., Meta Business Suite, LinkedIn analytics) and basic understanding of campaign performance metrics.
• Familiarity with paid social campaigns, audience targeting, and A/B testing is an advantage.
• Prior experience in recruiting, HR tech, or platforms focusing on workforce solutions is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Dhaka, manage multiple projects, and adapt to a fast-paced, evolving environment.