Social Media Marketing Specialist

Company Description Apptrolls is a digital-first company focused on helping businesses grow their online presence and engage effectively with their audiences. The team leverages data-driven strategies and creative content to improve brand visibility and customer interaction across social platforms. Apptrolls values collaboration, experimentation, and continuous learning to stay ahead of emerging digital trends. Team members work in a flexible, remote environment with opportunities to contribute ideas and influence marketing strategies.

Role Description This full-time remote Social Media Marketing Specialist role is responsible for planning, executing, and optimizing social media campaigns across platforms such as Facebook, Instagram, LinkedIn, X, and others. On a day-to-day basis, the specialist will create and schedule social media content, manage social media calendars, and monitor channel performance. The role includes engaging with online communities, responding to comments and messages, and maintaining a consistent brand voice. The specialist will analyze campaign metrics, prepare performance reports, and collaborate with marketing team members to refine strategies and support broader digital marketing initiatives. This position also involves staying current with platform updates, trends, and best practices to recommend new ideas and opportunities.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience developing and managing campaigns across multiple platforms.
• Proficiency in Social Media Content Creation and Marketing, including planning content calendars and aligning content with brand and campaign goals.
• Excellent Communication skills, with the ability to adapt messaging for different audiences and platforms.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Sprout Social, or similar).
• Ability to interpret performance data, generate insights, and adjust strategies based on results.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a remote environment.
• Prior experience in a social media or digital marketing role; agency or multi-brand experience is an advantage.
• Relevant education in Marketing, Communications, or a related field, or equivalent practical experience.