Social Media Manager

Company: Rarang Communications

Location: Dhaka

Employment Type: Full-time

Department: Marketing & Growth

Dinduniya is a bite-sized, multimedia-focused media company creating fast-paced, visually driven short-form content for digital audiences across platforms. Our reach lives and dies by how well our content performs on the feed — which is why we need someone who understands the platforms as deeply as we understand our stories.

We are looking for a Social Media Manager who lives and breathes the algorithm — someone who can read a platform's shifting rules almost intuitively, turn that understanding into real reach and engagement, run paid campaigns that deliver results, and still dash off a sharp, scroll-stopping caption on the spot when a post needs to go out in the next ten minutes. This is a hands-on, fast-moving role for someone who's as comfortable in Ads Manager as they are writing captions.

A. Platform & Algorithm Strategy

• Stay continuously updated on algorithm changes, ranking signals, and platform best practices across Facebook, Instagram, YouTube, TikTok, and X
• Plan and execute publishing strategies (timing, format, frequency) optimized for reach and engagement on each platform
• Monitor performance analytics and adapt content strategy based on data, not guesswork
• Identify emerging platform trends, formats, and features early, and adapt content strategy accordingly

B. Paid Advertising

• Plan, set up, and run paid ad campaigns across Meta Ads Manager, YouTube Ads, and other relevant platforms
• Manage ad budgets, targeting, A/B testing, and optimization to maximize ROI
• Track campaign performance (CPM, CTR, CPA, ROAS, etc.) and report on results with actionable insights
• Continuously test and refine ad creatives, audiences, and placements

C. Content Publishing & Captioning

• Write short, punchy, platform-native captions on an ad-hoc, fast-turnaround basis
• Adapt tone and format of captions/copy to match each platform's audience and content style
• Coordinate with the content/production team to schedule and publish content on time
• Respond to real-time trends and news cycles with timely, relevant posts when appropriate

D. Community & Performance

• Monitor comments, messages, and engagement; ensure timely community management
• Track key social media KPIs and prepare regular performance reports
• Flag content or trends that could pose reputational or brand-safety risks

• 2+ years of hands-on experience managing social media accounts and running paid ad campaigns
• Demonstrated, practical knowledge of platform algorithms (Facebook, Instagram, YouTube, TikTok) and how they affect reach/distribution
• Proven experience running and optimizing paid campaigns in Meta Ads Manager (and ideally YouTube/TikTok Ads)
• Strong, punchy copywriting skills — able to write effective captions quickly, under time pressure
• Strong command of both Bangla and English (written)
• Comfortable working with analytics dashboards and turning data into decisions
• Ability to work fast, adapt on the fly, and manage multiple platforms/campaigns at once

• Experience managing social accounts for a media, news, or entertainment brand
• Familiarity with scheduling/analytics tools (Meta Business Suite and others.)
• Basic photo/video editing skills for quick creative tweaks
• An eye for what makes short-form content go viral

• Competitive salary, commensurate with experience
• A fast-paced, creative environment where your calls directly move the numbers
• Fully subsidized meal and evening snacks
• Real ownership of the brand's platforms and ad spend
• Room to grow into a senior growth/marketing leadership role

Interested candidates should send their CV along with a short cover note (max 200 words) highlighting their experience with paid ads and platform growth to [email protected] with the subject line Application – Social Media Manager.

Application Deadline: 05 September, 2026

Note: Kindly include your WhatsApp number in your application/cv so we can send you an interview invitation if shortlisted.