Social Media Manager

Position Summary:

The Social Media Manager will plan, create, publish, and optimize organic and paid social media content. This person will independently produce campaign graphics, write engaging copy, configure advertising campaigns, and target audiences according to geographic location, age group, interests, behavior, and relevant communities. The role requires both creativity and technical advertising knowledge. The ideal candidate can take a campaign from initial idea through design, launch, optimization, performance & reporting.

Key Responsibilities

Social Media Management

• Develop and maintain a social media strategy aligned with company goals.
• Manage the company’s Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant social media accounts.
• Publish and schedule posts, stories, reels, videos, advertisements, and promotional content.
• Maintain a consistent brand voice and visual identity across all platforms.
• Coordinate with management and other departments to promote services, offers, events, and company updates.

Paid Advertising

• Configure, launch, and manage paid campaigns using Meta Ads Manager and other relevant advertising platforms.
• Define campaign objectives, budgets, placements, bidding strategies, and conversion events.

Build target audiences using:

○ Geographic locations

○ Interests and behaviors

○ Customer profiles

○ Relevant professional or community segments

○ Custom and lookalike audiences

○ Retargeting audiences

• Monitor campaign spending and ensure budgets are used responsibly.
• Conduct A/B tests on creatives, copy, audiences, placements, and calls to action.
• Optimize campaigns to improve reach, engagement, leads, conversions, and return on advertising spend.

Graphic Design and Creative Production

• Independently create professional graphics for social media posts and advertising campaigns.
• Design banners, promotional materials, carousels, infographics, thumbnails, stories, and other digital assets.
• Resize and adapt designs for different platforms and placements.
• Edit short-form videos and basic motion graphics when required.
• Follow company brand guidelines and maintain consistent use of colors, typography, logos, and imagery.
• Use tools such as Adobe Photoshop, Adobe Illustrator, Canva, Figma, or equivalent software.

Analytics and Reporting

• Track reach, impressions, engagement, follower growth, website traffic, leads, conversions, cost per result, and return on advertising spend.
• Prepare weekly updates and detailed monthly performance reports.
• Clearly explain campaign results and recommend improvements.
• Use platform analytics, Google Analytics, and related reporting tools.
• Maintain organized records of advertisements, audiences, budgets, creative assets, and results.

Required Qualifications

• Fluency in English communication is a must. (Both verbal and written)
• At least 2–4 years of relevant experience in social media management and paid advertising.
• Demonstrated experience managing Meta advertising campaigns.
• Strong graphic design skills with a professional portfolio.
• Ability to write engaging social media and advertising copy in English.
• Experience with audience research, geographic targeting, demographic targeting, retargeting, and campaign optimization.
• Strong attention to detail, communication, organization, and time management.

Required Technical Skills

• Meta Business Suite and Meta Ads Manager
• Facebook and Instagram campaign management
• Adobe Photoshop, Illustrator, Canva, Figma, or equivalent
• Basic video-editing software
• Google Analytics and social media analytics
• Content scheduling and reporting tools