Social Media Manager

Communications & External Affairs

Social Media Manager

TRACE Consulting works at the intersection of policy, technology, trade, and institutional reform, supporting governments, development partners, and private-sector organizations through advisory, research, technical assistance, and digital solutions.

We are seeking an experienced and strategic Social Media Manager to lead TRACE's social media presence and digital communications strategy, growing TRACE's visibility among government, donor, and private-sector audiences. This role will also coordinate the work of TRACE's Graphics Designer and Video Editor, ensuring a consistent brand voice and visual identity across all content.

What TRACE Offers

• A leadership role shaping TRACE's public brand and digital presence.
• The opportunity to build and grow a content team as TRACE's project portfolio expands.
• Direct exposure to senior leadership and TRACE's project portfolio.
• A collaborative, growth-oriented working environment.
  
  

Application Instructions

Interested Candidates Should Submit

• A CV along with a short cover letter explaining your interest in the position and relevant experience.
• Examples of social media channels or campaigns you have managed, where available.
  
  

Compensation: Competitive and commensurate with experience

Application Deadline: 8 October, 2026

Send to: [email protected]

Subject Line: Application for Social Media Manager

Key Responsibilities

• Strategy & Planning
• Develop and execute TRACE's overall social media and digital content strategy across LinkedIn, Facebook, and other relevant platforms.
• Set content calendars, campaign themes, and posting schedules aligned with TRACE's business goals and project milestones.
• Identify opportunities to grow TRACE's visibility among government, donor, and private-sector audiences.
• Content Oversight & Team Coordination
• Direct and coordinate the work of the Graphics Designer and Video Editor, ensuring content aligns with strategy and brand guidelines.
• Review and approve content before publication, maintaining quality and consistency.
• Write and edit copy for posts, captions, and campaigns in TRACE's voice.
• Analytics & Optimization
• Track and report on social media performance — reach, engagement, follower growth — and adjust strategy based on data.
• Conduct periodic competitor and industry benchmarking to identify best practices.
• Recommend and test new content formats or channels to improve visibility and engagement.
• Stakeholder Coordination
• Coordinate with project and business development teams to source and translate project updates, achievements, and expertise into shareable content.
• Support internal stakeholders with occasional communications needs, such as event promotion, recruitment posts, and thought-leadership pieces.
• Represent TRACE's brand voice consistently across all public-facing channels.
  
  

Required Qualifications

• Mandatory Qualifications and Skills
• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• At least 3–5 years of experience in social media management or digital marketing, with demonstrated success growing a brand's online presence.
• Strong writing and content strategy skills, with a portfolio of managed channels or campaigns.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Hootsuite, or similar).
• Basic proficiency in design or video tools (e.g., Canva) to support quick-turnaround content.
• Strong project management skills, with experience coordinating creative team members or freelancers.
• Excellent written and verbal communication skills in English and Bangla.
• Desired Qualifications and Skills
• Experience managing social media for a consulting, development, or policy-research organization.
• Experience with paid social campaigns and advertising.
• Familiarity with SEO and website content strategy.
• Ability to use AI tools (e.g., ChatGPT, Claude, Gemini) responsibly to support content ideation, drafting, and scheduling, with appropriate human review.