SEO Expert & Digital Marketing Specialist
Company: BENGAL MOBILE QA SOLUTION
About Bengal Mobile QA Solution
Bengal Mobile QA Solution (BMQAS) is a full-service technology development and IT services firm based in Dhaka, Bangladesh. Since 2002, we have built solution components for world-class products for global companies such as Cisco and PricewaterhouseCoopers (PwC), and delivered enterprise-class solutions for clients including BRAC, GrameenPhone, Robi, and Dhaka City Corporation.
We are now expanding our portfolio with multiple SaaS products, web platforms, and mobile applications across cybersecurity, digital safety, and enterprise verticals. This role is central to that expansion.
The Role
We're looking for a hands-on SEO and Digital Marketing Specialist to own the entire digital acquisition function across our growing portfolio of SaaS products, websites, and mobile apps. You won't be working on a single product — you'll run marketing across multiple projects simultaneously, each with its own audience, positioning, and growth targets.
You'll report directly to leadership and have real decision-making authority over channels, budgets, and strategy. This is a build-from-scratch role with visibility across everything we ship.
Key Responsibilities
- Multi-Product SEO Strategy: Run technical SEO audits, on-page optimization, keyword research (English + Bangla), and link building across multiple product websites and landing pages simultaneously
- App Store Optimization (ASO): Optimize Play Store listings — titles, descriptions, screenshots, keyword targeting — for multiple mobile apps to maximize organic installs
- Paid Campaign Management: Plan, execute, and optimize ad campaigns across Facebook/Meta, YouTube, Google UAC, and Play Store Ads for different products within defined budgets
- Analytics & Attribution: Set up and manage Google Analytics 4, Google Tag Manager, Meta Pixel, and UTM frameworks across all properties. Deliver weekly performance dashboards with CAC, CPI, conversion rates, and ROAS per product
- Conversion Optimization: Analyze the full funnel for each product — from ad impression to sign-up/install to paid conversion — and run experiments to improve each stage
- Content & Digital PR: Coordinate content calendars, sponsored content with BD news portals and tech blogs, and manage content creator and micro-influencer collaborations
- Community Building: Grow WhatsApp and Facebook community channels for our consumer-facing products with engaging content
- Cross-Product Reporting: Maintain a unified marketing dashboard so leadership has a clear view of spend, performance, and ROI across all projects
Requirements
- 2–4 years of hands-on experience in SEO and digital marketing (agency or in-house)
- Proven track record running Facebook/Meta and Google ad campaigns with measurable results — bring your numbers
- Working knowledge of SEO tools (Ahrefs, SEMrush, or Ubersuggest), Google Search Console, and GA4
- Experience with ASO or mobile app marketing is a strong plus
- Comfortable working with both English and Bangla content
- Can set up tracking, attribution, and reporting infrastructure independently
- Ability to context-switch between multiple products and prioritize based on business impact
- Analytical mindset: thinks in CPM, CPC, CPI, CAC, and LTV — not just impressions and engagement
- Self-starter energy — this is a growing tech company with startup-speed execution
- Strong English Writing, Speaking Skills is must.
Nice to Have
- Experience marketing SaaS products, cybersecurity solutions, or mobile apps
- Basic graphic design skills (Canva, Figma) for quick ad creatives
- Familiarity with affiliate or referral marketing programs
- Prior experience managing marketing for multiple products or brands simultaneously
What We Offer:
- Competitive salary and shift allowance.
- Opportunities for career growth and skill development.
- A collaborative and dynamic work environment.
Compensation and Benefits:
- Performance bonus
- Weekly 2 holidays
- Lunch Facilities: Subsidized
- Salary Review: Yearly
- Festival Bonus: 2 (Yearly)
- Life Insurance / In Patient Insurance
- Special Company Awards
- Matching CSR grants
- Technology and Leadership Classes
- Annual Trips and Family Events
- Employee Appreciation Gifts
- Flexible Hybrid Work from Home options
Salary
BDT 35,000 – 45,000
Employment Status
Full Time
Job Location
Hybrid – Work from home 2 days and On site – 3 days
How to Apply
Interested candidates should submit:
- CV/Resume with relevant experience highlighted
- One campaign case study you ran and are proud of (include metrics/results)
- Salary expectation (within the posted range)