Senior Vice President, Marketing

Job Scope

The position is responsible for developing and executing the company's solutions marketing strategy to drive growth, customer acquisition, customer retention and revenue generation across distribution channels. The role will lead and manage AI-enabled marketing capabilities, digital marketing, customer engagement, market intelligence and strategic partnerships to strengthen the company's market position and support business objectives.

Key Responsibilities

Strategic Leadership

• Develop and implement the company's integrated marketing strategy aligned with business objectives and growth targets.
• Lead annual marketing planning, budgeting and resource allocation.
• Drive customer-centric marketing initiatives to strengthen brand preference and market share through effective collaboration.
• Provide strategic insights on market trends, customer behavior, competitive activities, emerging opportunities and recommended technical solutions to improve customer interaction.
  
  

Brand & Corporate Communications

• Lead brand strategy and positioning to enhance awareness, reputation and customer trust.
• Ensure consistent brand identity and messaging across all customer touchpoints.
• Manage corporate communications, public relations, media relations and reputation management activities.
• Oversee sponsorships, partnerships, events and community engagement initiatives.
  
  

Customer Acquisition & Growth

• Drive lead generation and customer acquisition initiatives across digital and traditional channels.
• Develop and execute campaigns to support Agency, Bancassurance, Corporate Sales, Direct Sales and Digital channels.
• Optimize marketing investments to maximize customer acquisition and return on investment.
• Establish and scale lead commercialization programs to improve conversion and sales productivity.
  
  

Digital Marketing & AI-led Customer Engagement

• Lead the company's digital marketing strategy across social media, search, content marketing, CRM, email, and performance marketing through AI enabled solutions.
• Drive digital transformation initiatives to improve customer engagement and customer experience.
• Leverage marketing technology, customer data and analytics to enhance campaign effectiveness.
• Develop personalization and customer journey programs to improve retention and lifetime value.
  
  

Product Marketing

• Partner with Product and Business teams to launch new insurance solutions and value propositions.
• Develop go-to-market strategies for new products and distribution partnerships.
• Ensure effective customer communication and sales enablement for product launches.
  
  

Partnerships & Distribution Support

• Collaborate with bancassurance, affinity, digital, and strategic partners to support business growth.
• Develop joint marketing programs with key partners.
• Support distribution channels with lead generation, marketing campaigns, and customer engagement initiatives.
  
  

Market Research & Analytics

• Lead customer research, brand tracking and market intelligence programs.
• Analyze campaign performance and marketing effectiveness.
• Utilize data-driven insights to optimize marketing strategies and customer acquisition efforts.
• Present actionable recommendations to executive leadership.
  
  

Team Leadership

• Build, lead and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, accountability and continuous improvement.
• Coach and mentor team members to strengthen marketing capabilities.
  
  

Academic Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA or Master's degree preferred.
  
  

Relevant Experience

• 12+ years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Experience in insurance, banking, financial services, or other regulated industries preferred.
• Proven track record of driving business growth through AI driven integrated marketing strategies.
• Strong experience in digital marketing, brand management, customer acquisition, CRM, and analytics.
• Experience working with multi-channel distribution models, including agency and bancassurance, is highly desirable.
  
  

Functional Competencies

• Strategic thinking and business acumen
• Strong leadership and people management skills
• Digital marketing expertise
• Customer-centric mindset
• Data analytics and performance measurement
• Brand and reputation management
• Stakeholder and partner relationship management
• Excellent communication and presentation skills
• Project and budget management
• Innovation and change leadership
  
  

Leadership Competencies

Thinks Strategically - Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.

Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.

Seizes Opportunity - Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.

Models our Values - Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions.

Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.

• MetLife Bangladesh is an equal opportunity employer and encourages diversity at workplace
  
  

Application Deadline: September 27, 2026