Senior SEO Specialist
UK-based clothing brand
Not disclosed
Full Time (On-site)
Mid-Senior level
1 position
Dhaka, Bangladesh
Job Description
Recruitment for a UK-based fashion brand looking for an experienced, hands-on Senior SEO Specialist to own and grow our organic search performance end-to-end. This is a strategic and technical role for someone who can take a growing e-commerce site.Industry: Retail Apparel and FashionEmployment Type: Full-time
- Own organic search performance end-to-end; strategy, roadmap, forecasting, and accountability for organic traffic and revenue growth.
- Lead all technical SEO: crawl and index governance, canonical strategy, site architecture, internal linking, Core Web Vitals, and log-file analysis.
- Write developer-ready specifications with clear acceptance criteria, and QA every release that touches URLs, templates, or rendering.
- Own product schema, structured data, and Google Merchant Center feed health to qualify products for rich results.
- Build and maintain the keyword-to-URL map; drive category and product listing page rankings for high-intent UK search terms.
- Set content direction and brief the content team; own brief quality, SEO standards, and sign-off on published output.
- Define and enforce the AI usage standard for all web and marketplace content to protect quality and search performance.
- Manage off-page growth: earned backlinks, digital PR angles, unlinked mention reclamation, and brand authority signals.
- Own trust signals across the site; reviews, policy pages, authorship, and transparency for UK consumers.
- Build reporting from Search Console and GA4 to visualize and explain movement causally and report against targets monthly.
- Guide and develop the SEO contents, and collaborate with developers, content planners, designers, performance marketers, and marketplace teams.
- 4 to 5 years hands-on SEO experience, with demonstrable results on an e-commerce site of meaningful scale; case studies or real performance data expected.
- Proven technical SEO capability; able to diagnose issues from log files, rendered DOM, and crawl data, not dashboards alone.
- Direct experience handling faceted navigation, canonical consolidation, site migration, or large-scale indexation problems.
- Strong command of structured data, Google Merchant Center, and how organic and paid shopping surfaces interact.
- Ability to write clear technical requirements for developers and get work shipped without direct authority over engineering.
- Experience directing writers through briefs, with a firm view on content quality standards and responsible AI use.
- Fluent in all the relevant important SEO tools.
- Graduation from CS/CSE, Business Analytics, Marketing, or other tech-related fields from a renowned university.
- Fluent in English with strong verbal and written communication skills.
- Plus point: Prior SEO experience with a UK or European fashion, apparel, or lifestyle brand.
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