Senior Performance Marketing Executive

• Current Available Position: Senior Performance Marketing Executive
• Experience: Minimum 3-4 years
• Number of Available Positions: One (1)
• Job Type: Full-Time
• Job Location: Remote (possibly Hybrid in the future)
• Job Salary: ≈ 50,000-80,000 BDT
• Job Hours: Flexible | Full-time hours
• How to Apply: Fill out the form below.
• Deadline: 15 September 2026 [11:59 pm]

You own paid media end-to-end for Deftyled’s client portfolio: planning, launching, optimizing, and reporting on campaigns across Meta, Google, and TikTok. This is not a button-pushing role. You build the strategy, write the creative brief, fix the tracking yourself, and sit on the client call to explain what the numbers mean and what happens next.

• Build full-funnel media plans per client (prospecting, retargeting, retention) with clear budget logic
• Launch and manage campaigns across Meta Ads, Google Ads (Search, PMax, Demand Gen, YouTube), and TikTok Ads
• Own daily/weekly optimization: budget shifts, audience pruning, bid strategy changes, creative rotation
• Structure accounts cleanly, naming conventions, campaign hierarchy, and consistent testing framework
• Manage spend against monthly budgets and flag pacing issues before month-end, not after

• Install and QA Meta Pixel, Google Tag, TikTok Pixel across client sites
• Set up and maintain Meta Conversions API (CAPI), server-side via Shopify native, GTM Server, or partner integration
• Configure Google Tag Manager containers, custom events, and enhanced conversions
• Build GA4 property setup: events, conversions, audiences, ecommerce tracking
• Own UTM governance, a single naming convention applied across every channel
• Verify event match quality, deduplication, and domain verification; diagnose attribution gaps rather than accepting them

• Translate performance data into creative direction, which angles are working, which are fatiguing, what to test next
• Write creative briefs for designers and video editors: hook, angle bucket, format, CTA, and the metric each concept should move
• Build and maintain a hook and angle library per client
• Run structured creative testing, one variable at a time, defined success criteria, documented decisions
• Write ad copy: primary text, headlines, descriptions, CTAs

• Build and maintain client dashboards (Looker Studio or equivalent) pulling from ad platforms + GA4
• Deliver weekly performance snapshots and monthly deep-dive reports
• Report on the metrics that matter: CAC, ROAS, MER, CPA, CVR, AOV, contribution margin, not vanity reach numbers
• Diagnose why performance moved. “CPA went up” is not analysis; “CPA went up because our top creative hit 4.2 frequency in the 25-34 segment” is
• Maintain a test log so learnings survive staff changes

• Run weekly or bi-weekly client calls, lead the agenda, present results, set expectations
• Translate performance jargon into business language for non-marketing stakeholders
• Manage scope: recognize when a request is out of contract and escalate rather than absorb
• Write clear async updates (email/WhatsApp/Slack) so clients are never surprised
• Handle underperformance conversations honestly and early, with a plan attached

• Audit client landing pages for friction and message-match with the ad
• Recommend specific changes: above-fold copy, offer placement, form fields, page speed, mobile flow
• Coordinate with dev/design to ship changes and measure the impact

• 2–4 years hands-on paid media experience, agency or in-house
• Proven management of Meta Ads and Google Ads with real budget responsibility (state monthly spend managed)
• Working knowledge of GA4, GTM, and pixel/CAPI implementation; you can do this yourself, not just brief someone
• Comfortable in spreadsheets: pivot tables, blended metric calculations, cohort views
• Strong written and spoken English; you’ll be client-facing
• Ability to explain a bad month without hiding behind jargon

• Shopify / DTC ecommerce experience
• TikTok Ads and Snapchat/Pinterest exposure
• Looker Studio dashboard building
• Basic design ability (Canva/Figma) for quick creative iteration
• Meta Blueprint or Google Ads certifications
• Experience with AI tools for creative production and reporting automation