Senior Marketing Specialist

Company Description NidusLab-USA is a leader in digital innovation, providing custom web solutions, software development, and advanced mobile applications for a global client base. The team combines strong expertise in UI/UX design, cloud computing, and DevOps to deliver impactful, user-centered digital products. As a trusted IT consulting and web technology partner, NidusLab-USA focuses on elevating organizations’ digital presence and enabling measurable business growth. Team members collaborate across disciplines in a fast-paced, technology-driven environment that values quality, creativity, and continuous learning.

Role Description The Senior Marketing Specialist is a full-time, on-site role based in Dhaka and is responsible for driving strategic marketing initiatives that support NidusLab-USA’s growth objectives. Day-to-day responsibilities include developing and executing integrated marketing strategies, planning campaigns for digital products and services, and conducting market and competitor analysis to identify new opportunities. The role involves collaborating with sales and product teams to align messaging, creating marketing content and collateral, managing customer communication channels, and tracking campaign performance using analytics tools. The Senior Marketing Specialist will also nurture client relationships, support sales enablement activities, and continuously refine marketing approaches based on data-driven insights.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage clients, collaborate with internal teams, and represent the brand effectively.
• Candidates should possess Market Research and Marketing Strategy skills to analyze industry trends, segment audiences, and build targeted, results-oriented campaigns.
• Candidates should possess Sales-related skills to support lead generation, nurture opportunities, and coordinate with sales teams to convert prospects into long-term clients.
• Experience in digital marketing, B2B or technology-focused marketing, and familiarity with analytics and CRM tools are highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, along with several years of progressive marketing experience, preferably in IT or software services.
• Ability to work on-site in Dhaka, manage multiple projects, and operate in a fast-paced, collaborative environment.