Senior Marketing Executive

Position: Senior Executive – Marketing

Department: Marketing

Location: Baridhara J Block, Dhaka.

Employment Type: Full-Time

Job Purpose

The Senior Executive – Marketing will be responsible for planning and executing marketing

initiatives, strengthening the brand, driving customer engagement and sales, managing

digital and offline marketing activities, and identifying new market opportunities. The role will

work closely with Sales, Customer Service, Product Development, Retail, and Creative teams to

ensure effective execution of marketing strategies.

Key Responsibilities

1. Market Research & Insights

Conduct regular research on market trends, competitor activities, customer preferences,

pricing, product categories, and emerging opportunities to identify areas for business and

brand growth.

2. Marketing Campaigns & Activations

Plan, coordinate, and execute online and offline marketing campaigns, product launches,

seasonal promotions, exhibitions, fairs, collaborations, and other brand activations to

drive customer engagement and sales.

3. Brand Management

Maintain and strengthen the brand identity and positioning across social media,

website, retail outlets, corporate communications, promotional materials, and other

customer touch points.

4. Marketing Planning & Calendar Management

Develop and implement quarterly marketing plans, campaign calendars, promotional

strategies, and activity schedules aligned with business objectives, sales targets, product

launches, and seasonal opportunities.

5. Digital Marketing & E-commerce

Manage and coordinate social media, website content, SEO, online advertising, email

marketing, e-commerce activities, and other digital initiatives to increase brand

awareness, traffic, engagement, and online sales.

6. Meta Media Buying

Maintain practical knowledge of Meta Ads Manager, including campaign setup, audience

targeting, budget allocation, ad placement, basic optimization, and monitoring key

performance metrics such as reach, engagement, CTR, and conversions.

7. Content & Creative Coordination

Work closely with the Creative/Design team to develop campaign concepts, product

stories, promotional content, photography, videos, catalogs, social media assets, in-store

materials, and other marketing communications.

8. Cross-functional & Customer Coordination

Coordinate with Customer Service, Sales, Product Development, Retail/Outlet teams, and

other relevant departments to ensure effective communication of customer insights,

product information, promotional activities, and marketing requirements.

9. Marketing Performance & Continuous Improvement

Monitor campaign performance, customer response, digital metrics, sales impact, and

marketing ROI; prepare regular reports for Management and recommend improvements

to increase sales, engagement, and brand visibility.

10. AI Tools & Applications

Utilize AI tools and applications for content creation, campaign ideation, market

research, customer insights, image and video generation, and improving overall

marketing efficiency.

11. Perform any other marketing, branding, or business-related responsibilities assigned

by Management from time to time.

Educational Qualification & Experience

BBA/ MBA in Marketing, Business Administration, Communications, or a related

field.

2–4 years of relevant experience in Marketing, Branding, Retail, E-commerce, or a

related field.

Experience in consumer/lifestyle brands, retail, home décor, fashion, handicrafts, or

FMCG will be an advantage.

Salary & Benefits:

1. 2+ years of relevant experience: BDT 35,000–40,000, subject to meeting all requirements and based on interview performance.
2. 3+ years of relevant experience: BDT 41,000–45,000, subject to meeting all requirements and based on interview performance.
3. In house lunch Facility.
4. Friday with an alternate Saturday off.
5. After permanent employment: additional benefits, opportunities for annual increments,

and career advancement.

How to Apply:

Interested candidates are requested to submit their CV following the mentioned Link: