Senior Manager, Premium Banking Proposition

BRAC Bank PLC is building the future of banking in Bangladesh through trust, innovation, and inclusion. As a values-based financial institution, the bank empowers customers and businesses with responsible financial solutions while upholding the highest standards of compliance, governance and transparency. For professionals, BRAC Bank offers a platform where performance, integrity, and innovation thrive together.

The bank is seeking a qualified and purpose-driven professional for the following position within its Retail Banking Division in the following position:

Job Grade: AVP

KEY RESPONSIBILITIES:

• Strategic Assistance:

Assist Head of Premium Banking Segment to develop business strategies & ensure business growth of the segment. Be involved in formulating strategies for all products to drive PPC.

• Business Development:

Plan, organize, and monitor business development plans and programs of Premium Banking to meet targeted results.

• Portfolio Analysis:

Analyze customer portfolio and suggest new ventures for improving profitability and business growth. Develop & maintain appropriate MIS for monitoring business growth.

• Portfolio Management:

Ensure portfolio integrity. Realign and redistribute portfolio to Premium Banking RMs as per segment policy.

• Budgeting, KPI & Target Allocation:

Assisting Head of Premium Banking Segment in preparing yearly budget of the segment. Designing KPI for Premium Banking Centres. Distribute grade wise & role wise business targets to Premium Banking Centre teams.

• Campaign Management:

Design, run & ensure success of periodic campaigns that supplement with business targets.

• Process Optimization:

Identify streamlining scope in relevant processes and redesigning to ensure efficiency.

• Project Management:

Successful implementation of Premium Banking projects.

• Stakeholder Management:

Work closely with the Retail Banking product teams to plan, monitor and execute various initiatives relevant to the Premium Banking Segment. Co-ordination and liaison with various departments/divisions (Marketing, Finance, Credit, Operations, ADC, Product, etc.). Support Centre Managers & Relationship Managers according to their needs.

KEY QUALIFICATIONS:

• Post Graduation/Graduation from a UGC-approved university in a relevant field with a satisfactory academic track record.
• 5 to 7 years of relevant work-experience in a reputed Bank / Financial Institution, preferably in Priority Banking / Wealth Management sector
• Good command on Banking Fundamentals, Products & Processes, and related regulatory guidelines.
• Expert in Business Analytics, Business Planning & Forecasting.
• Good command over retail business dynamics and market intelligence
• Strong analytical and problem-solving skills
• Expert in customer centricity, team player and keen to develop others.

BRAC Bank is a values-driven organization that prioritizes the protection of all its stakeholders, including coworkers and the community we work in, from harassment, abuse, neglect, exploitation, and discrimination. As an equal opportunity enabler, BRAC Bank encourages applications from any gender-diverse individuals and persons living with a disability. We consider personal persuasion to be a disqualification of candidature.

Only short-listed candidates will be communicated for the next stage as per the recruitment process. BRAC Bank reserves the right to accept or reject any application without assigning any reason whatsoever.

BRAC Bank does not charge any fee at any stage of the recruitment process.

Application Deadline: August 22, 2026