Senior Executive (Brand)

Company Name: Akij Bakers Ltd

Location: Dhaka

Job Type: Full-Time

Workplace Type: Full-time

Job ID: IJOB202668330

Akij Bakers Limited is the largest and renowned company that specializes in producing and distributing high-quality bakery products in Bangladesh. The company journey began in 2020 and is an integral part of Akij INSAF, has since grown to become a leading player and trusted brand in the country`s bakery industry.

Akij Bakers Limited is committed to provide customers with the freshest and most delicious wide range of bakery products such as biscuits, bread & bun, cakes, and snacks. The renowned brand name, Bakeman’s, Funtastic, FAST, Yum, and Hi5. The company uses only the finest ingredients and modern technology to ensure that every product meets the highest standards of quality.

Responsibilities

Now, we are seeking a dynamic & energetic person to join us as “Assistant Manager (Brand)”. The candidate has to perform following responsibilities:

• Create & Launch New Brands: You’ll be at the heart of the action, crafting new and exciting brands that resonate with consumers. From name creation to developing the brand identity, you`ll oversee every aspect of bringing a brand to market.
• Develop Winning Strategies: You’ll craft and execute powerful brand strategies, ensuring our products stand out in a competitive market. Your creativity and business acumen will position us as a leader in the industry.
• Build Brand Awareness: Through innovative campaigns, digital engagement, and compelling storytelling, you’ll captivate audiences and build strong brand recognition. Think big, bold, and outside the box!
• Engage Consumers: You’ll design experiences that not only attract but also keep customers coming back for more. From social media strategies to influencer partnerships, you’ll find the perfect mix to connect with our audience.
• Market Penetration: You’ll lead initiatives to increase market share, identify new growth opportunities, and ensure our brands are top of mind for consumers.
• Collaborate & Lead: You’ll work alongside the marketing, sales, and product development teams to ensure seamless brand integration across all touchpoints. Your leadership will inspire others to bring their A-game.
  
  

Requirements

• Experience: 3-4 years
• Education: master of business administration in marketing
• Skills: brand management & development, bakery, launching new brands, marketing skills, account management, buzz marketing, key account development, brand management, employer branding
  
  

Last Date of Application: 22 October 2026