Senior Digital Marketing Manager

Company Description Beautyology is a skincare brand focused on enhancing natural beauty and helping people feel confident in their skin through high-quality products for all skin types. The company blends science and nature to create effective solutions for hydration, anti-aging, and targeted skincare needs. Beautyology is committed to quality and transparency, carefully sourcing ingredients and designing packaging that reflects its values. The brand celebrates the beauty in everyone and encourages individuals to embrace their unique appearance while pursuing healthy, glowing skin.

Role Description The Senior Digital Marketing Manager is a full-time, on-site role based in Mohammadpur Thana. This role is responsible for developing and executing digital marketing strategies that strengthen Beautyology’s brand, drive customer engagement, and increase revenue across online channels. Day-to-day responsibilities include planning and managing integrated campaigns, overseeing social media activities, optimizing website performance using analytics, and coordinating lead generation initiatives. The Senior Digital Marketing Manager will collaborate with cross-functional teams to align marketing efforts with product launches, ensure consistent brand messaging, manage budgets, and track performance against key metrics. This role also involves mentoring team members, identifying growth opportunities, and staying informed about industry trends and best practices in digital marketing.

Qualifications

• Strong digital marketing expertise, including experience in Digital Marketing and general Marketing strategy development and execution.
• Proficiency in Social Media Marketing, with a track record of managing brand presence and campaigns across major social platforms.
• Experience in Lead Generation, including planning and optimizing campaigns to acquire and nurture prospects.
• Ability to use Web Analytics tools to measure performance, interpret data, and make data-driven decisions.
• Proven leadership experience managing marketing projects or teams, preferably in the beauty, skincare, or consumer products industry.
• Excellent written and verbal communication skills, with strong attention to detail and brand consistency.
• Comfort working on-site in Mohammadpur Thana and collaborating with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
• Experience with marketing automation platforms

Salary: 80-100k BDT