Senior Brand Executive

Job Description

Position: Senior Brand Executive

Department: Marketing

Job Location: Dhaka

No. of Vacancy: 1

Purpose

To support the growth of Bengal Meat's brands by executing consumer-centric marketing initiatives, coordinating integrated campaigns, and ensuring consistent brand communication across relevant channels. The role will work closely with internal stakeholders and external agencies to deliver impactful campaigns, support product launches, and strengthen brand engagement.

Key Responsibilities

• Execute annual brand and marketing plans aligned with business objectives.
• Coordinate integrated marketing campaigns across digital, retail, activation, and communication channels.
• Liaise with creative, advertising, and digital agencies to ensure timely delivery of campaign materials.
• Maintain brand consistency across all communication and promotional touchpoints.
• Coordinate with Sales, Operations, Digital, and Product teams for smooth campaign execution.
• Monitor campaign performance and prepare post-campaign reports and insights.
• Support new product launches, seasonal campaigns, and promotional initiatives.
• Assist in developing consumer-focused communication and engagement activities.
• Track marketing budgets, campaign timelines, and vendor deliverables.
• Identify emerging marketing trends and opportunities to enhance brand visibility.

Requirements

Education: BBA or MBA in Marketing, Media & Communication, CSE, or a relevant discipline from a reputed university.

Experience: Minimum 2–4 years of relevant experience in brand marketing, consumer marketing, or marketing communication. Experience in FMCG, Food & Beverage, or Culinary brands will be an added advantage.