Senior Associate or Associate Manager, Voice, BTL – Robi Marketing (Ref. Sep 10, 2026)
Robi Axiata PLC.
Not disclosed
Full Time (On-site)
Associate
1 position
Bangladesh
Job Description
Robi Axiata PLC
Robi Axiata PLC. the second-largest telecom operator in Bangladesh, is a public limited company with majority shareholding by the Asian telecom giant, Axiata Group Berhad, based in Malaysia (61.82%). Alongside public shareholders (10%), global telecom leader Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of the company's shares. Serving over 55 million subscribers, Robi stands at the forefront of telecommunications innovation, offering cutting-edge 4.5G and pioneering 5G services. Our commitment to sustained investment has created a robust telecom infrastructure, delivering innovation across urban and rural areas, enabling the country's digital transformation, and supporting the growth of a Smart Bangladesh.
Role Overview
We are seeking an innovative individual who will develop & manage the market facing products with the company’s long-term business goals and ensure P&L for the product portfolio.
The ideal candidate will have understanding of product management, technologies, & user experience. He/she will have to work closely with cross-functional teams to define product strategies, develop roadmaps, and drive the execution of our voice product initiatives.
Key Responsibilities
Business Performance & Growth
Bachelor’s degree in Business/ Science/ Economics or related discipline from a reputed university.
Join a Workplace Th at Values You
At Robi, we celebrate diversity, inclusion, and the unique perspectives that our employees bring. Here, you’ll find a workplace that prioritizes growth, well-being, and collaboration, offering a supportive and dynamic environment for innovation to thrive. Guided by our core values—Obsession for Customers, Courage for Change, and Passion for Collaboration—we’re committed to fostering a culture where every employee feels valued and empowered. Robi offers a competitive salary, a comprehensive benefits package, and ample opportunities for professional advancement, making it not just a place to work, but a place to excel and succeed.
Application Process
If you possess a strategic mindset, and the drive to make impactful changes within our organization, we invite you to apply. Please submit your resume by clicking the Apply tab.
Robi Axiata PLC. the second-largest telecom operator in Bangladesh, is a public limited company with majority shareholding by the Asian telecom giant, Axiata Group Berhad, based in Malaysia (61.82%). Alongside public shareholders (10%), global telecom leader Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of the company's shares. Serving over 55 million subscribers, Robi stands at the forefront of telecommunications innovation, offering cutting-edge 4.5G and pioneering 5G services. Our commitment to sustained investment has created a robust telecom infrastructure, delivering innovation across urban and rural areas, enabling the country's digital transformation, and supporting the growth of a Smart Bangladesh.
Role Overview
We are seeking an innovative individual who will develop & manage the market facing products with the company’s long-term business goals and ensure P&L for the product portfolio.
The ideal candidate will have understanding of product management, technologies, & user experience. He/she will have to work closely with cross-functional teams to define product strategies, develop roadmaps, and drive the execution of our voice product initiatives.
Key Responsibilities
Business Performance & Growth
- Drive Voice business targets across revenue, usage, Gross Adds (GA), Net Adds and ARPU.
- Translate CLM strategy into actionable programs focused on ARPU growth, acquisition, retention and usage across customer segments and channels.
- Monitor business performance, identify gaps and drive timely corrective actions.
- Conduct deep-dive customer analytics and micro-segmentation based on value, usage, tenure, recharge, churn propensity and behavioral dimensions.
- Identify customer growth opportunities and develop data-driven interventions to improve acquisition, usage, revenue and retention.
- Monitor customer base health and churn trends through regular performance analysis.
- Design and implement scientific, data-driven retention interventions to protect and grow the customer base.
- Execute targeted customer campaigns across relevant platforms and systems, ensuring effective targeting, timely execution and measurable outcomes.
- Develop and optimize customer communications across SMS, App Push, Digital, BTL/POSM and other customer touchpoints.
- Align CLM/BTL activities with ATL communications to ensure a consistent customer proposition and maximize campaign impact.
- Measure campaign performance through reach, conversion, incremental usage, revenue uplift, retention and Net Add contribution.
- Evaluate campaign ROI and translate performance insights into recommendations for continuous optimization.
- Conduct regular market visits and engage with Sales, Distribution and Customer Experience teams to gather field insights and understand customer needs and pain points.
- Track competitor Voice propositions, including pricing, packs, promotions, customer benefits and market activities.
- Translate market and competitive insights into actionable business recommendations.
- Collaborate with CVM, Marketing, Sales & Distribution, Digital, Finance, BI/Analytics, Customer Experience and other stakeholders to ensure seamless execution.
- Drive alignment across functions to deliver customer, revenue and business objectives.
Bachelor’s degree in Business/ Science/ Economics or related discipline from a reputed university.
Join a Workplace Th at Values You
At Robi, we celebrate diversity, inclusion, and the unique perspectives that our employees bring. Here, you’ll find a workplace that prioritizes growth, well-being, and collaboration, offering a supportive and dynamic environment for innovation to thrive. Guided by our core values—Obsession for Customers, Courage for Change, and Passion for Collaboration—we’re committed to fostering a culture where every employee feels valued and empowered. Robi offers a competitive salary, a comprehensive benefits package, and ample opportunities for professional advancement, making it not just a place to work, but a place to excel and succeed.
Application Process
If you possess a strategic mindset, and the drive to make impactful changes within our organization, we invite you to apply. Please submit your resume by clicking the Apply tab.
Requirements
Robi Axiata PLC
Robi Axiata PLC. the second-largest telecom operator in Bangladesh, is a public limited company with majority shareholding by the Asian telecom giant, Axiata Group Berhad, based in Malaysia (61.82%).
About Company
Robi Axiata PLC.
Robi Axiata PLC. (Robi) is a subsidiary company of the Asian telecom giant, Axiata Group Berhad, based in Malaysia. The other shareholder in the entity is Bharti Airtel International (Singapore) Pte Ltd.
Robi is the second largest mobile network operator in Bangladesh with 46.88 Mn subscribers as of end of December 2018. The company commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010, it was rebranded as ‘Robi’ and the company changed its name to Robi Axiata Limited.
Following the merger with Airtel Bangladesh, the merged company, Robi Axiata Limited (Robi) started its commercial operation on 16 November 2016. As of now, this is the biggest ever merger of the country and first ever merger in the mobile telecom sector of Bangladesh.
Robi was the first operator to introduce GPRS and 3.5G services in the country. It is the first company to launch 4.5G service in all the 64 districts of the country. In fact, this landmark milestone was achieved on the first day of the commercial launch of the service by Robi on 20 February 2018. By the end of 2018, Robi created the largest 4.5G network of the country with nearly 7,400 sites covering 99 per cent of the thanas of the country.
Robi also proudly claims to have the widest international roaming coverage with 398 operators across 182 countries with widest 4G roaming footprint in 29 countries with 40 operators.
The company has introduced many first of its kind digital services in the country and has been the pioneer for paving the way in taking mobile financial services to the under-served communities in the rural and semi-urban areas. It is the only mobile operator to have successfully conducted the trial run of 5G and Voice over LTE technology on its 4.5G network.
More: https://www.robi.com.bd/en/corporate/company-profile
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Job Information
Robi Axiata PLC.
Tejgaon
20
Active Jobs
About Company
Robi Axiata PLC. (Robi) is a subsidiary company of the Asian telecom giant, Axiata Group Berhad, based in Malaysia. The other shareholder in the entity is Bharti Airtel International (Singapore) Pte Ltd.
Robi is the second largest mobile network operator in Bangladesh with 46.88 Mn subscribers as of end of December 2018. The company commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010, it was rebranded as ‘Robi’ and the company changed its name to Robi Axiata Limited.
Following the merger with Airtel Bangladesh, the merged company, Robi Axiata Limited (Robi) started its commercial operation on 16 November 2016. As of now, this is the biggest ever merger of the country and first ever merger in the mobile telecom sector of Bangladesh.
Robi was the first operator to introduce GPRS and 3.5G services in the country. It is the first company to launch 4.5G service in all the 64 districts of the country. In fact, this landmark milestone was achieved on the first day of the commercial launch of the service by Robi on 20 February 2018. By the end of 2018, Robi created the largest 4.5G network of the country with nearly 7,400 sites covering 99 per cent of the thanas of the country.
Robi also proudly claims to have the widest international roaming coverage with 398 operators across 182 countries with widest 4G roaming footprint in 29 countries with 40 operators.
The company has introduced many first of its kind digital services in the country and has been the pioneer for paving the way in taking mobile financial services to the under-served communities in the rural and semi-urban areas. It is the only mobile operator to have successfully conducted the trial run of 5G and Voice over LTE technology on its 4.5G network.
More: https://www.robi.com.bd/en/corporate/company-profile