Senior App Growth Google & Meta Ads Performance Marketing Expert

🚀 Job Circular – Senior App Growth Google & Meta Ads Performance Marketing Expert

EdTech AI • Google Ads • Meta Ads • Firebase • GA4 • ASO • Android & iOS App Attribution • User Acquisition • Funnel Optimization • Subscription Growth • Revenue Analytics

Company: BRIMSEL
Location: Gulshan, Dhaka (On-site)
Employment Type: Full-time

Compensation: Compensation is performance-linked and will be discussed based on experience, track record, and expected business impact.

❌ Who Should NOT Apply?

Please DO NOT apply if -

• You should not apply if you do not have app marketing experience optimizing campaigns for cost efficiency, including reducing CPA/CPR, improving ROAS, managing CAC, and maximizing results within a defined marketing budget.
• You should not apply if you spend marketing budget without a clear growth strategy, funnel understanding, testing plan, or alignment with business goals. Candidates who cannot optimize campaigns based on cost efficiency, user quality, registrations, retention, revenue impact, and company objectives will not be considered.
• You have no previous hands one app marketing funnel experience, limited to SEO, website marketing, or e-commerce, never managed Meta and Google App Campaigns, no experience using Firebase Analytics or GA4, optimize only for clicks or installs rather than registrations, retention, subscriptions, and revenue, no experience analyzing mobile app performance data, only managed lead generation or e-commerce campaigns.
• You report vanity metrics instead of business outcomes, no experience collaborating with product and engineering teams.
• You lack experience in communication, experimentation, attribution, or conversion optimization.
  
  
  

Must-Have Requirements:

• 5+ years of experience in App Growth, Mobile Marketing, or Performance Marketing with proven success marketing Android/iOS mobile applications, SaaS, subscription, EdTech, AI, or consumer apps.
• Hands-on experience managing Google Ads and Meta Ads campaigns, including Google Search, YouTube, Display, Google App Campaigns (UAC), Meta App Install Campaigns, App Event Optimization, conversion tracking, and optimizing for installs, registrations, user acquisition, CPA, and ROAS.
• Strong understanding of the complete mobile growth funnel — Ad → Play/App Store → Install → App Open → Registration → Activation → Subscription → Revenue → Retention — with experience improving CAC, CPR, conversion rates, revenue per user, LTV, and D1/D7/D30 retention.
• Hands-on experience with mobile analytics and optimization tools, including Firebase Analytics, GA4, Google Play Console, App Store Connect, attribution platforms (AppsFlyer, Adjust, Branch, Singular), ASO, A/B testing, creative testing, audience testing, funnel analysis, cohort analysis, and dashboard reporting.
• Strong ownership and cross-functional communication skills with experience working with Product, Engineering, Design, and Content teams, optimizing growth strategies based on data, and providing measurable campaign results including monthly budgets managed, registrations, CPA, ROAS, revenue, and retention outcomes.
  
  
  

Key Performance Indicators (KPIs):

• Performance will be evaluated based on improvements in -
• App Installs, Registrations
• Cost Per Registration (CPR), User-Intent, Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Subscription Conversion Rate, Revenue Growth, Customer Lifetime Value (LTV), D1, D7 & D30 Retention, Daily Active Users (DAU), Monthly Active Users (MAU)
• Increase registrations, Improve paid conversion rate, Scale subscription revenue
• Reduce dependency on single acquisition channels
• Build scalable multi-channel growth systems
  
  
  

Responsibilities:

• Plan, launch, manage, and optimize Google App Campaigns (UAC).
• Manage Meta App Install and App Event Optimization campaigns.
• Develop audience, bidding, and creative strategies to maximize campaign performance.
• Scale quality user acquisition while maintaining efficient CPA and ROAS.
• Analyze campaign performance and identify growth opportunities.
• Monitor user acquisition, engagement, retention, and conversion funnels.
• Optimize Play Store listing performance and improve organic acquisition.
• Conduct A/B tests, creative experiments, and funnel optimization experiments.
• Work with Product, Engineering, Design, and Content teams to improve user growth and revenue.
• Own full funnel of user journey from awareness to revenue and identify and resolve bottlenecks across every stage of the funnel.
• Plan and optimize campaigns across Google Ads, YouTube, Display, Meta, and remarketing with ROI focus (CAC, ROAS, efficiency)
• Build keyword strategy, search intent mapping, negative keywords, and audience segmentation
• Optimize creatives, landing pages, onboarding flows, and paywalls with content and product teams
• Maintain GA4, Firebase, attribution tracking, dashboards, and measurement systems
• Conduct market and competitor research for growth opportunities
• Cross-functional Collaboration:
• Work with content team for creatives and messaging
• Work with product team for tracking, deep links, onboarding flows, audience insights and performance analysis, ensuring all execution aligns with growth and ROI objectives
  
  
  

Application Procedure and Requirements:

• Send CV to [email protected] with Subject: “Senior App Growth & Performance Marketing Expert - Your Full Name”
• MUST Include with your CV and Portfolio with -
• Brief summary of your mobile app growth experience
• Examples of measurable campaign results (Installs, Registrations, ROAS, CAC, Retention, Revenue)
• Case studies
• Campaigns scaled
• Highest monthly Google Ads budget managed
• Campaign types managed (Search / YouTube / Display / App Campaigns)
• Primary conversion event optimized
• Best CPA / CPR achieved
• Funnel improvements
• Measurable impact (CAC, ROAS, revenue)
• Only candidates with proven Android app marketing experience and hands-on expertise in Google Ads, Meta Ads, Firebase, and GA4 will be considered.
  
  
  

Selection Process:

• Selected candidates will be given a 2-week practical test project to evaluate their hands-on ability in:
• Campaign strategy and execution
• Funnel analysis and optimization
• Cost-efficient user acquisition
• Registration and conversion improvement
• Data-driven growth decisions
• Candidates who successfully complete the test project and demonstrate measurable impact will proceed to the final selection phase.
  
  

Why and Who Should Join BRIMSEL?

• Work on a real Android and iOS product with measurable impact. This role offers hands-on experience across Meta and Google Ads, Firebase, GA4, and app marketing, with opportunities to grow your expertise in mobile user acquisition and analytics.
• Growth marketers who enjoy solving real mobile app growth challenges with data, experimentation, and performance marketing.
• Professionals who want ownership of the complete growth funnel — from acquisition and activation to retention and revenue.
• Marketers who are comfortable working closely with Product, Engineering, Design, and Content teams to build scalable growth strategies.
• Individuals who enjoy working in a fast-paced AI EdTech startup environment where decisions are driven by analytics, user behavior, and measurable business outcomes.
• Candidates who want to make a direct impact on a live Android and iOS product serving education globally.