Search Engine Optimization Specialist

Company Description Razib Marketing, founded in 2020, is a digital marketing agency focused on boutique and independent hotels. The company delivers tailored strategies to increase direct bookings, improve RevPAR, and strengthen brand visibility in competitive markets. Core services include website development, search engine optimization (SEO/GEO), metasearch, OTA management, search engine marketing (SEM), and social media marketing. Team members collaborate closely with hotel partners to design performance-driven campaigns and measurable growth outcomes.

Role Description This is a full-time, on-site role based in Savar for a Search Engine Optimization Specialist. The specialist will conduct keyword research, perform SEO audits, and optimize on-page elements such as metadata, headings, and content structure for hotel websites. Day-to-day tasks include monitoring web analytics, tracking rankings and organic traffic, and identifying opportunities to improve search performance. The role also involves planning and executing ethical link-building strategies, coordinating with content and design teams, and preparing clear performance reports and recommendations for clients. The specialist will stay current with SEO best practices, search engine algorithm updates, and industry trends relevant to hospitality marketing.

Qualifications

• Strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize website content and structure.
• Ability to conduct comprehensive SEO Audits and interpret Web Analytics to diagnose issues and measure performance.
• Experience with Link Building and off-page SEO tactics using ethical, white-hat strategies.
• Proficiency with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms).
• Solid understanding of technical SEO fundamentals (site speed, crawlability, indexation, mobile optimization).
• Effective communication skills and ability to collaborate with marketing, content, and development teams.
• Strong analytical and problem-solving skills with attention to detail and data-driven decision-making.
• Relevant experience in digital marketing; hospitality or hotel marketing experience is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, IT, or a related field, or equivalent practical experience.