Job Description
Key Responsibilities -Oversee the full lead lifecycle, lead intake, qualification, demonstration, appointment booking, assessment, and enrollment confirmation ensuring SOP adherence at every stage. -Plan, launch, and manage digital advertising campaigns across Facebook/Instagram (Meta Ads Manager), Google Ads (Search, Display, YouTube), and other relevant platforms to generate qualified admissions leads. -Monitor daily ad performance, CPL, CTR, CPM, conversion rate and optimize spend allocation across campaigns and platforms in real time. -Plan and execute integrated admissions marketing campaigns (digital + offline) around key intake periods, tying creative themes, offers, and messaging to enrollment targets. -Develop and manage offline marketing collateral (brochures, signage, print ads) in coordination with campaign themes. -Build and maintain relationships with key stakeholders, Principal, Academic Director, Admissions Head through regular reporting and updates.Skills & Qualifications -4+ years of experience in sales management, digital marketing, contact center operations, or admissions/enrollment management. -Bachelor's degree in business administration, Marketing, or a related field (master's preferred). -Hands-on experience running paid campaigns on Meta Ads Manager and Google Ads is required, with a track record of managing real ad budgets against lead-generation or sales targets. -Prior experience in the education sector, B2C sales, or BPO/call center management is strongly preferred. -Demonstrated track record of meeting or exceeding sales/enrollment targets and lead-generation goals. -Working knowledge of CRM/dialer systems (e.g. iHelp or similar), ad platform dashboards, and reporting tools (Excel, Google Sheets, Meta/Google Analytics). -Strong analytical skills, comfortable working with funnel metrics, conversion rates, CPL/ROI, and performance data. -Customer-centric mindset with the ability to represent the school's brand and values professionally. Employment Structure Onsite in Dhaka, Bangladesh | Full-time Salary: BDT 50,000 - 65,000+ (Slightly higher for deserving candidates) Benefits: As per the company's standard HR policy + Annual salary review Work Week: Sunday-Thursday, a two-shift contact centre operation, 8:00 AM – 6:00 PM and 11:00 AM – 8:00 PM (Flexibility to support both shifts, attend events and open houses, and be available for urgent escalations is required).
Requirements
Key Responsibilities -Oversee the full lead lifecycle, lead intake, qualification, demonstration, appointment booking, assessment, and enrollment confirmation ensuring SOP adherence at every stage. -Plan, launch, and manage digital advertising campaigns across Facebook/Instagram (Meta Ads Manager), Google Ads (Search, Display, YouTube), and other relevant platforms to generate qualified admissions leads. -Monitor daily ad performance, CPL, CTR, CPM, conversion rate and optimize spend allocation across campaigns and platforms in real time.