Sales And Marketing Specialist

Transfotech Global Bangladesh is a fast-growing EdTech platform and sister concern of Shera International Group, delivering skills development and professional training programs across Bangladesh. We operate bootcamps, certification courses, corporate training, workshops, and government-sector partnerships, serving individual learners (B2C), corporate clients (B2B), universities (B2U), and development organizations (B2G). We are seeking a visionary Country Lead to establish and scale our operations, sales, and brand presence across the Bangladesh market.

The Role & Scope

As Assistant Manager/Deputy Manager – Marketing and Sales, you will drive marketing and sales operations for Transfotech Global Bangladesh, reporting to the Country Lead or Head of Sales. You are responsible for developing and executing go-to-market strategies across all four revenue segments (B2B, B2C, B2U, B2G), managing sales activities, and supporting brand building. You will operate with autonomy in sales and marketing execution while collaborating closely with operations and senior leadership to achieve enrollment and revenue targets.

Core Responsibilities

• Sales & Business Development (B2B / B2C / B2U / B2G) - Drive full-pipeline sales and enrollment across all four segments: corporate clients (B2B), individual learners (B2C), universities and academic institutions (B2U), and government/development-sector projects (B2G). - Develop segment-specific go-to-market strategies, pricing models, partnership frameworks, and proposals. - Execute lead generation, outreach, pitching, negotiation, and deal closure activities. - Achieve monthly and quarterly enrollment and revenue targets, with direct accountability for business results.
• Stakeholder & Partnership Management - Build and maintain strategic relationships with corporate HR/training teams, university administration, government bodies, training partners, and industry associations. - Represent Transfotech Global Bangladesh at industry events, business forums, educational fairs, and networking opportunities. - Maintain regular liaison with global (US) leadership and ensure timely execution of strategic directives and deliverables.
• Team Building & Project Leadership - Recruit, onboard, mentor, and manage local team members (operations, marketing, sales support staff) as the organization scales. - Manage departmental budgets, vendor relationships, and cross-functional projects assigned by global management. - Create a high-performance, inclusive, and politics-free team culture aligned with Transfotech values.

Minimum Qualifications

• Education: - Bachelor of Business Administration (BBA) or equivalent - Master of Business Administration (MBA) required
• Experience: - 4–8 years of professional experience in business operations, sales, or business development - Demonstrated expertise in at least one of the following sectors: EdTech startups, IT-enabled services, software companies, or training institutes - Proven ability to lead teams, manage full P&L responsibility, and operate independently in startup or scaling environments
• Market & Language Requirements: - Deep understanding of Bangladesh skills-development and IT training market - Fluent in Bengali and English (written and spoken); regular communication with US-based management required - Strong command of written English for proposals, reports, and executive communication
• Core Competencies: - Excellent negotiation, presentation, and relationship management skills - Self-driven, target-oriented, comfortable with high autonomy and performance accountability - Sound operational and strategic thinking; ability to build systems and processes from scratch - Familiarity with CRM tools (HubSpot, Salesforce, Pipedrive), MS Office/Google Workspace, and digital marketing fundamentals
• Age Requirement: Minimum 27 years old

Preferred Qualifications

• Prior sales or operations leadership in EdTech, training, or professional services
• Hands-on experience with program management and learner outcomes in skills-training environments
• Existing network or relationships within Bangladeshi corporate, academic, or development sectors
• Experience in B2G (government) business development or government liaison
• Exposure to international EdTech standards, methodologies, and best practices
• Scrum Master certification or agile project management experience

Key Performance Indicators (KPIs)

• Activity Targets: 15-25 qualified B2B/B2C/B2U/B2G prospects contacted per week; 60-100 per month
• Sales Targets: 8-15 new client engagements onboarded per month; 100+ annually
• Enrollment & Revenue: Achieve monthly enrollment targets across all four segments; monthly and quarterly revenue targets tied to program sales and service delivery
• Pipeline Development: Maintain 60-100+ active prospects in sales pipeline across all segments; generate 2-4 qualified referrals monthly
• Client Satisfaction: Maintain 80%+ client satisfaction scores; track learner/participant outcomes and feedback

Compensation Structure

• Base Salary: Competitive salary commensurate with experience (negotiable based on background)
• Monthly target bonus (if targets exceeded)
• Benefits: Tour allowance, mobile bill allowance, festival bonus (2 per year), yearly salary review, professional development support, performance recognition, career growth into leadership roles

Required Working Conditions

• Location: Dhaka-based; office presence required for client meetings, team collaboration, and sales activities
• Travel: 15-25% domestic travel within Bangladesh for B2B client meetings, university partnerships, corporate networking events, and business development
• Hours: Standard business hours (10 AM–6 PM, Saturday–Thursday) with flexibility for client meetings and evening/weekend engagement as needed
• Daily Engagement: Minimum 3-5 client meetings or qualified prospects contacted daily; documented in CRM by end of business day
• Reporting: Daily/Weekly progress reports to Country Lead/Sales Head; monthly KPI reviews; quarterly sales strategy sessions

Why Join Transfotech Global Bangladesh

• High-Growth Organization: Be part of a fast-growing US-based EdTech platform expanding into a high-potential market with increasing corporate and government demand for skills training
• Performance-Based Rewards: Unlimited earning potential through monthly bonuses and performance incentives tied to enrollment and revenue targets — top performers earn significantly above base salary
• Professional Development: In-depth training on international EdTech standards, sales excellence, digital marketing, and business development from experienced leadership
• Market Impact: Help successful Bangladeshi businesses upskill their workforce and individuals access world-class training. Directly contribute to building the market leader in professional development and corporate training
• Entrepreneurial Culture: Work in a dynamic, results-focused environment where individual initiative, business acumen, and sales excellence are rewarded
• Career Trajectory: Clear pathway to Senior Manager, Country Lead, Regional Sales Director, or VP Sales roles based on performance and business growth
• Global Exposure: Work directly with US-based leadership and cross-functional global teams; gain exposure to international EdTech standards and methodologies

Equal Opportunity Employer

Shera International Group is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We welcome applications from all qualified candidates and provide reasonable accommodations throughout the hiring and employment process.