Retail Sales Trainer

Position Title: Retail Sales Trainer

**Key Audiences

Beauty Advisors, Makeup Specialists, Store Managers and Assistant Managers

**About the Role:

We are looking for an experienced Retail Sales Trainer to strengthen selling capability and customer experience across our stores in Bangladesh. This field-based role develops Beauty Advisors and Makeup Specialists in how to sell effectively, while helping Store Managers and Assistant Managers become stronger day-to-day sales coaches.

**Key Responsibilities:

*Sales Capability Training

• Deliver practical training on customer approach, needs discovery, active listening, consultation, recommendation, demonstration, objection handling, closing and follow-up.

• Train teams in cross-selling, upselling, basket building, clienteling and service recovery while protecting customer trust and service quality.

• Adapt role plays, demonstrations and coached practice to different store roles and levels of experience.

• Support onboarding, refresher training and targeted interventions for stores or individuals with identified selling gaps.

*In Store Performance Coaching

• Observe customer interactions and identify selling gaps by employee, role and store.

• Provide specific feedback, agree on one or two improvement actions and conduct follow-up observations.

• Recognise effective practices and help teams repeat them consistently across shifts and locations.

• Floor-coach during peak trading, including Eid, wedding season, payday weekends and launch days, not only in quiet hours.

*Store Leadership Coaching

• Coach Store Managers and Assistant Managers to run effective daily briefs, observe selling behaviours, give clear feedback and follow up.

• Provide practical coaching tools and routines that build manager ownership of day-to-day sales development.

• Align with brand and vendor trainers so store teams do not receive conflicting selling messages.

Tools and Performance Measurement

• Create practical selling guides, role plays, coaching cards and observation tools.

• Record store visits, coaching priorities, agreed actions and follow-up dates.

• Develop and manage a mystery shopper programme to assess customer experience and the consistent application of retail guidelines.

• Maintain individual and store performance scoreboards using agreed KPIs, observation results and follow-up progress to guide future coaching.

**Requirements and Profile:

• Minimum five years of successful retail sales experience, preferably in beauty, premium or specialty retail.

• At least two years of experience delivering sales training, field coaching or team development.

• Strong command of consultative selling, customer experience and retail performance indicators.

• Ability to observe behaviour, diagnose performance gaps and provide clear, constructive feedback and follow-up.

• Credibility as a seller and confidence coaching both frontline employees and store leaders.

• Strong facilitation and communication skills in Bengali and English.

• Comfortable travelling regularly between stores and working flexibly around retail trading needs.

• Practical, organised and customer-focused; proficiency in Microsoft Office and experience creating learning tools are advantages.

• Working knowledge of beauty consultation (skin analysis, shade matching, routine building) or the ability to acquire it quickly.

• Makeup artistry or prior brand-trainer experience is an advantage.

**Application Procedure:

If the above requirement matches with your current job portfolio, then you can share your updated resume with us to: [email protected]