Online Marketing Specialist

Company Description Bori Garment Accessories Co., Ltd. is a 100% export-oriented garment accessories printing company and a subsidiary of Dongguan Mingmei Printing Co., Ltd., which was established in 2004 in China with advanced facilities and a robust production system. Founded in 2015, Bori is located on Dewan Idris Ali Road, Jirabo Bazar, Ashulia, Dhaka, and focuses on delivering high-quality accessories to global clients. The company’s mission is to be a leading name in the accessories arena by providing top quality products with competitive lead times. Its vision emphasizes manufacturing precision, reliable delivery, and world-class service to both direct and indirect customers. A strong commitment to quality, driven by intentional effort and skilled execution, shapes the organization’s culture and expectations.
Role Description The Online Marketing Specialist is a full-time, on-site role based in Dhaka, responsible for planning, executing, and optimizing digital and social media marketing campaigns to promote Bori’s garment accessories and strengthen its brand presence. Daily activities include managing online channels, creating and publishing content, coordinating promotions, and monitoring campaign performance across platforms such as websites, social media, and online marketplaces. The specialist will analyze data and metrics to improve reach, engagement, lead generation, and sales support, while aligning activities with company goals and quality standards. Collaboration with sales, production, and management teams is expected to ensure consistent messaging, timely communication with customers, and effective coordination for marketing initiatives. The role also involves staying up to date with industry trends and digital marketing best practices to enhance Bori’s visibility in international markets.
Qualifications

• Candidates should possess skills in Online Marketing and Digital Marketing to plan and optimize campaigns across web and digital channels.
• Candidates should possess skills in Social Media Marketing to manage social platforms, create content, and increase engagement.
• Candidates should possess skills in Marketing and Sales to support brand positioning, lead generation, and conversion activities.
• Strong analytical abilities, including experience with marketing analytics tools and performance reporting, are beneficial.
• Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.
• Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
• Prior experience in the garment, textile, or manufacturing sector is advantageous.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.