Media Buyer (Digital Marketing)

About iBusinessFormula:

iBusinessFormula is a digital marketing and web development agency dedicated to helping businesses

grow through strategic solutions, innovative technology, and performance-focused marketing. We partner

with businesses locally and internationally to deliver measurable results through creativity, data-driven

strategies, and continuous optimization.

We are looking for a Media Buyer (Digital Marketing) who is analytical, creative, and results-oriented to

manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will

have strong expertise in campaign management, audience targeting, performance analysis, and digital

advertising optimization.

Why Join iBusinessFormula? | What You Will Get

At iBusinessFormula, we believe in empowering talented individuals to grow, innovate, and build meaningful careers in the digital industry. As part of our team, you will have the opportunity to work with international clients, manage performance-driven campaigns, and enhance your expertise in a fast-growing digital environment.

What we offer:

• Flexible remote work with onsite work required when needed.
• Performance-based incentives and opportunities for career growth.
• Opportunity to work with international clients and diverse industries
• Exposure to advanced digital marketing strategies and tools
• Collaborative environment where ideas and innovation are valued
• Opportunity to work with a talented team of marketers, designers, and developers

Key Responsibilities

• Develop and execute effective media buying strategies aligned with client objectives and marketing goals.
• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Meta Ads, Google Ads, YouTube, TikTok, and LinkedIn Ads.
• Conduct audience research, market analysis, and competitor insights to identify growth opportunities.
• Monitor campaign performance regularly and implement data-driven optimizations to maximize ROI.
• Collaborate with creative teams to develop high-performing ad creatives, messaging, and campaign concepts.
• Track key performance metrics and prepare detailed campaign reports with actionable recommendations.
• Analyze campaign data to improve performance indicators such as ROAS, CPA, CTR, and conversion rates.
• Ensure proper implementation of tracking tools, pixels, and conversion measurement systems.
• Stay updated with the latest digital advertising trends, platform updates, and industry best practices.
• Coordinate with project managers, designers, and account managers to ensure successful campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of hands-on experience in media buying, paid advertising, or digital campaign management.
• Strong practical knowledge of advertising platforms such as Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and LinkedIn Ads.
• Experience with analytics and reporting tools including Google Analytics, Meta Business Suite, Looker Studio/Data Studio, and similar platforms.
• Strong understanding of conversion tracking, pixels, audience targeting, and campaign optimization.
• Ability to analyze data, identify insights, and make strategic recommendations.
• Excellent written and verbal English communication skills with the ability to collaborate with international clients and teams.
• Google Ads or Meta Ads certification will be considered an advantage.

Key Skills:

• Strategic thinking and analytical mindset
• Strong understanding of paid media strategy and optimization
• Budget planning and campaign management
• Audience research and segmentation
• Data analysis and performance reporting
• Strong communication and presentation skills
• High attention to detail and accuracy
• Proficiency in Excel and Google Sheets for reporting and analysis
• Ability to work independently in a remote environment

Performance Indicators (KPIs):

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Click-Through Rate (CTR)
• Campaign performance delivered within budget and timeline

How to Apply / How to Submit Your Application:

If you are passionate about digital marketing and meet the criteria above, we would love to hear from you! Please send your updated CV to [[email protected]] with the subject line "Application for Media Buyer - [Your Name]".