Media Buyer

Company Description

MH Global Group is a diversified international organization specializing in education, training, and global mobility solutions. With its headquarters in the United Kingdom, MH Global Group operates a dynamic network of offices across 16 countries, delivering expert guidance and tailored services to students, professionals, and institutions. The Group collaborates with leading global partners and universities to ensure a seamless experience for clients pursuing education, career, and migration opportunities abroad.

Since its inception, MH Global Group has expanded from a small team to a strong workforce of over 700 professionals worldwide—reflecting our commitment to excellence, innovation, and empowering individuals to achieve their global aspirations.

Role Description

This is a full-time on-site role as a Media Buyer in Gulshan. The Media Buyer will be responsible for managing and executing marketing campaigns, optimising and overseeing campaign strategies, and project management. They will also be involved in student recruitment activities and collaborate with cross-functional teams to drive successful campaigns.

Here are some duties and responsibilities of a Media Buyer:

• Lead Generation

• Create integrated B2C marketing campaigns based on market segments to gain new customers and build repeat business mainly Lead Generation to support day-to-day business.

• Supervise the plan and run the 100 campaign at the same time, executing all social media platforms, optimization, monitoring and measurement of marketing campaigns and their success

• Ensure campaign implementation follows organizational and industry guidelines

• Recruit, train talent, and follow up on the successful implementation of marketing campaigns

• Compile regular reports of campaign performance and results

• Improve new campaigns using data and feedback from existing and previous projects

• Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers

KNOWLEDGE AND EXPERIENCE:

 Lead Generation Experiences from:

1. Facebook 2. Google 3. WhatsApp 4. YouTube 5. Instagram 6. TikTok 7.Telegram 8. Snapchat 9. LinkedIn and all other platforms.

 Demonstrable experience of working in a similar strategic and operational role ideally within a Student Recruitment Agency or a higher education institution or another organisation that had an element of youth marketing within it.

 Campaign Management – experience in delivering campaigns to meet corporate business objectives covering traditional and digital media

 Good understanding of specialist marketing software including -Facebook, Google, Instagram, Tiktok, Twitter, email, text, geofence and other new trend marketing with integrated CRM system(Customer Relationship Management systems)

 Experience in providing advice and information that influences and shapes the decisions of others. The ability to identify possible options previously not considered, evaluate their wider and longer-term impact and then implement the decisions taken

 Able to use professional knowledge and experience to identify issues, trends and problems and manage resources towards those goals

 Experience of effectively managing external agencies

Qualifications and Skills:

• Facebook and Google Campaign Management, Communication, and Project Management skills
• Experience in planning and executing marketing campaigns
• Strong sales and negotiation skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines
• Experience in the education or recruitment industry is a plus
• Bachelor's degree in Marketing, Business, or related field