Marketing Specialist

Company Description AMINA is a Bangladesh-based modest fashion and contemporary Islamic wear brand dedicated to individuals who value elegance, comfort, and confident coverage. The brand focuses on thoughtfully crafted abayas, khimars, niqabs, hijabs, coordinated sets, and modern Islamic wear that blend premium fabrics, refined craftsmanship, and timeless aesthetics. Every piece is designed to honor modest dressing principles while offering functional, inclusive fits that support both style and values. AMINA’s collections range from everyday essentials to statement pieces, aiming to make modest fashion intentional and effortless. Beyond clothing, AMINA is building a community rooted in modesty, dignity, confidence, and conscious fashion.

Role Description This is a full-time, on-site Marketing Specialist role based in Dhaka. The Marketing Specialist will support the development and execution of marketing campaigns that reflect AMINA’s brand identity and resonate with the modest fashion community. Day-to-day responsibilities include conducting market research, analyzing customer insights, coordinating promotions, and contributing to marketing strategies across digital and offline channels. The role involves collaborating with design, sales, and customer service teams to ensure consistent brand messaging, optimize customer engagement, and strengthen community-building initiatives. The Marketing Specialist will also assist with content planning, social media activities, and performance tracking to improve reach and conversion.

Qualifications

• Strong communication and customer service skills to interact effectively with customers, partners, and internal teams.
• Ability to conduct market research, analyze trends, and translate insights into actionable marketing strategies.
• Experience in marketing strategy and sales support to drive brand awareness and revenue growth.
• Knowledge of digital marketing tools and social media platforms relevant to fashion and lifestyle brands.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Organizational and time-management skills, with the ability to manage multiple campaigns and meet deadlines.
• Interest in modest fashion and alignment with AMINA’s values and brand ethos.
• Prior experience in retail, fashion, or e-commerce marketing is an advantage.