Marketing Specialist

Company: Lavida Display

Industry: TFT LCD, Touch Display, POS, Kiosk & Digital Smart Board Solutions

Job Type: Full-time

Department: Marketing & Business Development

Reports To: Marketing Manager / Head of Marketing

Lavida Display specializes in TFT LCD and touch display solutions for POS systems, self-service kiosks, commercial applications, and digital smart boards. We provide high-brightness, high-definition display modules and customized display solutions designed to meet the evolving needs of businesses and technology integrators.

Lavida Display is looking for a creative, motivated, and results-oriented Marketing Specialist to support our marketing and business development activities. The ideal candidate will be responsible for developing marketing strategies, creating engaging content, managing digital marketing channels, generating leads, and promoting Lavida Display's products and solutions to potential customers.

The successful candidate will help strengthen our brand presence, expand our customer base, and increase business opportunities in the display technology market.

1. Marketing Strategy & Planning

• Develop and implement marketing strategies to promote Lavida Display's products and solutions.
• Conduct market research to identify customer needs, industry trends, and new business opportunities.
• Analyze competitors and monitor developments in the POS, kiosk, touch display, and digital smart board markets.
• Support the planning and execution of marketing campaigns and promotional activities.

2. Digital Marketing & Social Media

• Manage and maintain Lavida Display's LinkedIn page and other relevant digital marketing channels.
• Create and publish engaging, SEO-friendly content, including product posts, promotional materials, articles, and company updates.
• Develop marketing campaigns to increase brand awareness, audience engagement, and qualified leads.
• Monitor social media performance and prepare regular marketing reports.
• Maintain consistent branding across all marketing materials and communication channels.

3. Content Creation & Brand Promotion

• Create marketing materials such as product brochures, presentations, posters, product descriptions, and email campaigns.
• Coordinate with designers and other team members to develop professional product visuals and promotional content.
• Highlight the features, benefits, and applications of Lavida Display's products.
• Ensure all marketing content accurately represents the company's products, services, and brand identity.

4. Lead Generation & Customer Engagement

• Identify and research potential customers, distributors, system integrators, OEMs, and business partners.
• Support B2B lead-generation activities through LinkedIn, email marketing, online research, and other relevant channels.
• Assist the sales team in preparing prospect lists, marketing materials, and customer outreach campaigns.
• Maintain records of marketing leads and track customer engagement.
• Support follow-up activities to convert marketing leads into business opportunities.

5. Market Research & Reporting

• Research target industries, including retail, education, healthcare, hospitality, corporate, and commercial technology.
• Identify potential applications for POS displays, kiosk displays, touch panels, and digital smart boards.
• Collect market feedback regarding product demand, pricing, customer preferences, and competitor offerings.
• Prepare weekly and monthly marketing activity reports.
• Track key marketing performance indicators, including reach, engagement, leads, and campaign results.

6. Events & Promotional Activities

• Support the organization of trade shows, exhibitions, product demonstrations, and customer presentations.
• Assist in preparing event materials, product displays, and promotional campaigns.
• Coordinate with internal teams and external partners to ensure successful marketing activities.
  

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in marketing, digital marketing, B2B marketing, or a related role. Fresh graduates with relevant skills may also be considered.
• Strong understanding of marketing principles, social media marketing, and content creation.
• Good knowledge of LinkedIn marketing, SEO, and digital lead generation.
• Excellent written and verbal communication skills in English.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar software is an advantage.
• Ability to conduct online market research and prepare professional reports.
  

• Experience in B2B technology, electronics, display solutions, POS, kiosk, or smart board marketing.
• Knowledge of international business development and export-oriented marketing.
• Familiarity with CRM tools, email marketing platforms, and marketing analytics.
• Strong analytical, organizational, and problem-solving skills.
• Creativity, attention to detail, and a proactive approach to work.
• Ability to work independently and collaboratively with sales and technical teams.
  

• Growth in brand awareness and social media engagement.
• Number and quality of qualified marketing leads generated.
• Website traffic and digital marketing performance.
• Consistency and quality of marketing content.
• Successful execution of marketing campaigns and promotional activities.
• Completion of market research and reporting activities.
• Contribution to sales opportunities and business development.
  

• Opportunity to work in the growing display technology industry.
• Professional development and hands-on experience in B2B marketing.
• Exposure to international customers, suppliers, and business markets.
• Collaborative and supportive work environment.
• Competitive salary and benefits based on experience and company policy.