Marketing Officer

Company Description The Flow Fest is Bangladesh’s premier wellness company founded by Shazia Omar, built on the pillars of mindfulness, movement, creativity, and community. It has grown from a small gathering into a city-wide and globally expanding movement that brings together thousands of participants. Through yoga studio classes, retreats, workplace wellness programs, and flagship festival events, The Flow Fest creates spaces where people reconnect with themselves and others. The company believes that healing comes through connection, that well-being should feel good, and that seeking support is an act of courage. Team members join a mission-driven organization focused on inclusive, uplifting experiences for diverse communities.

Role Description This is a full-time, on-site role based in Gulshan, responsible for planning and executing marketing initiatives that strengthen The Flow Fest brand, grow its visibility, and expand its community. The role will be involved across strategy, creative development, campaign execution, content and partnerships.

This role includes:

Planning and executing integrated marketing campaigns for classes, retreats, workplace wellness programs, festival events, and other Flow Fest initiatives.

Developing creative campaign concepts, promotional ideas, content hooks, activations, and new ways to communicate and promote Flow Fest’s offerings.

Conducting ongoing market, audience, industry, and competitor research to identify trends, opportunities, gaps, and new approaches that can strengthen Flow Fest’s positioning and reach.

Developing content plans and calendars across social media and other relevant channels, while managing content, community engagement, and day-to-day communications.

Working closely with the design and creative teams to develop visually compelling campaign materials, including providing creative direction, developing briefs, reviewing assets, and ensuring visual communication is aligned with the campaign and brand.

Collaborating with internal teams to maintain consistent brand messaging and positioning across all marketing touchpoints and continuously identify opportunities to improve The Flow Fest’s brand presence and visibility.

Supporting sales and business development efforts by generating leads, developing promotional strategies, and nurturing relationships with potential participants, partners, brands, and communities.

Identifying and developing opportunities for partnerships, collaborations, cross-promotions, and community-led marketing initiatives that can expand Flow Fest’s reach.

Gathering and using audience feedback, engagement data, and market insights to understand what resonates with the Flow Fest community and improve marketing initiatives accordingly.

Staying up to date with emerging marketing, wellness, fitness, lifestyle, content, and social media trends and bringing relevant ideas and opportunities to the team.

Qualifications:

Strong Market Research skills, including data collection, trend analysis, and audience insights.

Demonstrated Marketing experience, with ability to creatively plan, execute, and evaluate campaigns.

Excellent Communication skills for clear, inclusive written and verbal messaging.

Hands-on experience in Social Media Marketing, community engagement, and content coordination.

Sales skills, with the ability to support lead generation, relationship building, and conversion.

Strong organizational and time-management abilities, with attention to detail and follow-through.

Comfort working in a wellness-focused environment and interest in mindfulness, movement, or community-building.

Ability to collaborate in a diverse team, maintain professionalism, and work flexible hours around events when needed.