Marketing Executive

Company Description Saasico is a full-stack software development agency based in Dhaka, Bangladesh, building high-performance digital products for startups and growing businesses worldwide. The team specializes in the MERN stack (MongoDB, Express, React, Node.js), Next.js, and TypeScript to deliver fast, scalable, and maintainable applications from concept to launch. Saasico also works with PHP, Laravel, MySQL, and Kotlin Multiplatform for select cross-platform projects, covering a wide range of modern technology needs. The company develops custom LMS solutions, e-commerce platforms, real estate and property management systems, SaaS products, internal business tools, and web and mobile applications. Saasico partners closely with clients, from early-stage founders to established companies, with a strong focus on clean architecture, performance, and long-term scalability.
Role Description The Marketing Executive role at Saasico is a full-time, on-site position based in Dhaka. The Marketing Executive will plan and execute marketing campaigns to promote Saasico’s software development services and digital products, including lead generation initiatives for global and local clients. Day-to-day responsibilities include developing marketing strategies, managing digital channels, coordinating content and design assets, tracking campaign performance, and optimizing activities based on data and insights. The role involves close collaboration with the sales and product teams to align messaging, prepare presentations and case studies, and support client acquisition and retention. The Marketing Executive will also help build Saasico’s brand presence through events, partnerships, and community engagement.
Qualifications

• Strong skills in digital marketing, including campaign planning, social media management, and basic SEO/SEM.
• Experience with content creation and marketing, such as copywriting, blog posts, case studies, and marketing collateral.
• Ability to conduct market and competitor research, analyze data, and translate insights into actionable strategies.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, email marketing software, CRM systems) is beneficial.
• Excellent written and verbal communication skills in English; proficiency in Bangla is an advantage.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Interest in the technology and SaaS industry; prior experience in a tech or agency environment is a plus.