Marketing Director

Company Description TravelEn delivers end-to-end national and international travel solutions designed to make every journey simpler and more convenient. The company manages the full travel lifecycle, including visa processing, air ticketing, hotel bookings, tour planning, transportation, and guided travel support. TravelEn also provides student counselling and overseas education assistance, helping learners and professionals navigate global opportunities. Whether clients travel for leisure, business, education, or exploration, the team offers customized solutions and ongoing support from initial planning through arrival and beyond. TravelEn positions itself as a trusted “window to the world,” focusing on seamless, personalized travel experiences.

Role Description The Marketing Director at TravelEn is a full-time, on-site role based in Dhaka, Bangladesh. This position leads the overall marketing strategy, overseeing brand positioning, campaign planning, and execution across digital and traditional channels to drive customer acquisition and retention. Day-to-day responsibilities include developing annual marketing plans, coordinating market research initiatives, analyzing performance data, and optimizing campaigns to support business growth targets. The Marketing Director collaborates closely with sales, operations, and student counselling teams to align messaging, create promotional programs, and ensure consistent communication across all touchpoints. The role also includes managing the marketing budget, supervising team members, and identifying new market opportunities in leisure, business, and education travel segments.

Qualifications

• Demonstrated expertise in Marketing Management and Marketing, with the ability to design and execute integrated marketing strategies.
• Strong skills in Market Planning and Market Research to identify customer needs, segment markets, and inform data-driven decisions.
• Experience collaborating with Sales teams to align marketing initiatives with revenue targets and conversion goals.
• Proven leadership capabilities, including team management, cross-functional collaboration, and stakeholder communication.
• Solid understanding of digital marketing channels, branding, and campaign analytics in service-based or travel-related industries.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or professional certifications are an advantage.
• Excellent written and verbal communication skills in English; proficiency in Bangla is highly beneficial.
• Ability to work on-site in Dhaka, manage multiple projects, and adapt to a fast-paced, customer-focused environment.