Marketing Analyst

Company: Lavida Display

Department: Marketing & Business Development

Location: Bangladesh

Employment Type: Full-time

Lavida Display specializes in TFT LCD and touch display solutions for POS, self-service kiosks, commercial applications, digital signage, and interactive display solutions. We work with businesses and OEM/ODM partners to provide reliable, customized display products tailored to their application and market requirements.

We are looking for a Marketing Analyst to support our growing Marketing & Business Development team. The ideal candidate will be responsible for researching markets, identifying potential customers and business opportunities, analyzing competitors, and providing actionable insights to support sales and marketing strategies.

This role is ideal for someone who enjoys market research, data analysis, B2B lead generation, competitor research, and technology/product-market analysis.

• Conduct market research to identify new business opportunities and potential target markets.
• Research companies, industries, competitors, products, pricing, and market trends.
• Identify and analyze potential B2B customers, distributors, OEMs, system integrators, and procurement teams.
• Build and maintain prospect databases with accurate company and contact information.
• Analyze customer requirements and identify suitable Lavida Display products and solutions.
• Monitor competitors’ products, pricing, positioning, marketing activities, and USPs.
• Track industry trends related to TFT LCD, touch panels, POS systems, kiosks, digital signage, and interactive displays.
• Prepare market research reports, competitor analysis, lead reports, and business opportunity reports.
• Support the sales team with qualified leads and relevant market intelligence.
• Analyze marketing campaign performance and provide recommendations for improvement.
• Monitor LinkedIn and other B2B channels to identify potential customers and industry opportunities.
• Assist in developing customer profiles, market segments, and target account lists.
• Use Excel/Google Sheets and other analytical tools to organize and analyze marketing data.
• Collaborate with the Marketing, Sales, and Business Development teams to support business growth.
  

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• 1–3 years of experience in Marketing Research, Business Analysis, B2B Marketing, Lead Generation, or Market Intelligence is preferred.
• Strong research and analytical skills.
• Good understanding of Excel/Google Sheets and data organization.
• Ability to research companies and decision-makers using LinkedIn, Google, company websites, and other business databases.
• Strong written and verbal communication skills in English.
• Ability to identify patterns, market opportunities, and customer needs from research data.
• Good attention to detail and ability to maintain accurate records.
• Ability to prepare clear and professional reports and presentations.
  

• Experience in B2B marketing or international business.
• Knowledge of electronics, display technology, POS, kiosk, digital signage, or interactive display markets.
• Experience with LinkedIn prospecting and lead research.
• Familiarity with CRM systems and lead-management tools.
• Basic understanding of SEO and digital marketing analytics.
• Strong knowledge of Microsoft Excel / Google Sheets.
• Ability to work independently and meet research deadlines.
  

• Number and quality of qualified B2B leads identified.
• Accuracy and completeness of market research data.
• Competitor and market intelligence reports.
• New market and customer opportunities identified.
• Lead-to-opportunity support provided to the sales team.
• Quality and timeliness of marketing analysis.
• Database accuracy and regular updates.
• Contribution to marketing and business development strategies.
  

• Opportunity to work with an international display technology and B2B solutions company.
• Exposure to global customers and international markets.
• Hands-on experience in market research, B2B marketing, lead generation, and business development.
• Opportunity to work with emerging technologies in display and interactive solutions.
• Professional growth and career development opportunities.
• Collaborative and dynamic working environment.