Local SEO/GEO Specialist

The Next Right Move Consulting (TNRM), remote, contract to start, growing with our client roster

We are the general contractor for the digital infrastructure of trades businesses: roofers, electricians, crawlspace and foundation contractors, HVAC, plumbers. We do not sell marketing activities. We build the systems that make a contractor's phone ring, and every piece of our delivery is checked against a written, world-class standard our clients can read. You would be joining early and owning the local visibility layer of that standard.

Google Business Profiles, end-to-end. Claiming and verification, the right primary and secondary categories, full services lists, service area setup for businesses without storefronts, photo and post cadence, Q&A seeding, review response within 24 hours, and monthly audits for accuracy, duplicates, and suspension risk. You know why the primary category matters more than almost anything else, and you know what gets a profile suspended.

Citations, built clean and managed forever. Aggregator submissions through Data Axle, Localeze, and Foursquare. Hand-built listings on the directories that matter: Apple Business Connect, Bing Places, Yelp, BBB, Nextdoor, and the trades platforms like Angi, Houzz, and Thumbtack. Exact NAP consistency, character for character, from one source of truth per client. Quarterly audits for drift and duplicates. We use BrightLocal as the tooling; you will run it.

Local Services Ads, setup through optimization. Google Verified badge applications: license verification, insurance documentation, background checks, choosing the correct category for the trade. Then the part most people miss: LSA rank is earned through answer rate, review velocity, and profile health, not bought, so you will work with our team to keep those inputs strong, manage weekly budgets against lead volume, and rate every lead so quality improves.

Every client has a written checklist with a minimum bar and a world class standard for each item. You work from it, and your work is visible on it. Credentials live in a shared vault, never in email or text. Every listing you create is logged on the client's record with its status and a plan note. Clients own their profiles, their logins, and their listings; we operate them. If a client ever left us, everything you built would leave with them, correct and intact. That is a feature of how we sell, and your work has to survive that standard.

No bulk map citations, no geotag stacking, no Web 2.0 link schemes, no bought or incentivized reviews, no fake locations, no multiple profiles for one business. If a tactic risks a client's profile, we do not use it at any price. If your background is in high volume gig work of that kind, this is not the role.

You have claimed, fixed, or recovered dozens of Google Business Profiles and can tell us a suspension story with a happy ending. You have run LSA for home services and know what the badge application actually requires per trade. You can look at a citation profile and spot the NAP inconsistency costing rankings. You communicate in plain language a contractor would understand, and you can work inside someone else's checklist without needing to be chased.

AI visibility is a named delivery area for us, not a buzzword. If you know how local businesses actually surface in ChatGPT, Perplexity, Gemini, and Google AI Overviews, which engines read which indexes, why Bing Places and Yelp matter more than they used to, what structured data does and honestly does not do for AI citations, and how to run a quarterly AI visibility check, say so and show us. Generative engine optimization and answer engine optimization experience moves you to the front of the line, and it grows the role: our clients get checked against AI surfaces every quarter, and somebody has to own making those checks come back better.

Contract to start: a defined per-client setup scope (GBP + citations + LSA application) plus a monthly per-client management scope, with volume growing as our roster does. Pay per client or hourly, stated in your proposal. We are building a bench we keep busy, not filling a one-off gig.

Send a short note, no cover letter theatre, with:

1. Three Google Business Profiles you have personally managed (links), and one sentence on what you changed and what happened.
2. Your answer to this: a client's profile serves a metro from a small town outside it, and their business name contains the metro's name. What do you check and what do you set?
3. This gig listing offers "GMB Optimization + 12,000 map citations + 60 local citations + 20 Web 2.0" for $87.90. In three sentences, what would you tell a client who wants to buy it?
4. Your LSA experience by trade, and one example of moving a client's LSA rank without touching budget.
5. Optional, and it moves you up the list: a homeowner asks ChatGPT for the best crawlspace contractor in their city and our client does not appear. Name the first three things you would check, in order.

Send to [email protected] with the subject line: Local SEO, [your name].