Lead Generation Specialist

Company Description ZAAG SYSTEMS is a technology company specializing in custom web and mobile application development for startups and established businesses, with a strong focus on US, UK, and Canadian market standards. The team combines technical expertise with a deep understanding of user experience and business needs to deliver scalable, modular, and efficient digital products. Services span AI automation, custom web and mobile applications, MERN stack, React Native, and Python solutions, covering ERP/CRM platforms, SaaS products, e-commerce, B2B/B2C applications, and internal business tools. ZAAG SYSTEMS also offers staff augmentation and flexible team support, maintaining strict delivery timelines and prioritizing quality and measurable ROI for clients. Candidates joining the company will be part of a collaborative environment that supports innovative product development and modernization initiatives.
Role Description The Lead Generation Specialist is a full-time, on-site role based in Dhaka, Bangladesh. This role is responsible for identifying and qualifying new leads across target markets, particularly in the US, UK, and Canada, using online research, databases, social platforms, and industry-specific channels. Day-to-day tasks include building and maintaining lead lists, initiating contact through email, calls, and messaging, and coordinating with the sales team to nurture prospects through the pipeline. The specialist will track lead performance, maintain accurate records in CRM tools, and provide regular reports on lead quality and conversion opportunities. Collaboration with marketing and business development teams is expected to refine messaging, improve outreach strategies, and support campaign execution.
Qualifications

• Candidates should possess strong Lead Generation and New Leads skills, including experience sourcing and qualifying prospects.
• Candidates should possess effective Communication and Sales skills to engage prospects, present services, and support deal progression.
• Candidates should possess solid Research skills to identify target companies, decision-makers, and market opportunities.
• Experience with CRM systems, lead tracking tools, and basic data analysis is highly beneficial.
• Strong written and verbal communication skills in English; additional language skills are a plus.
• Ability to work on-site in Dhaka, Bangladesh, in a team-oriented, fast-paced environment.
• Prior experience in B2B lead generation, IT services, or software development companies is preferred.
• Relevant academic background in Business, Marketing, or a related field is advantageous.