International Marketing Manager

Education

Bachelor of Business Administration (BBA) in Marketing

Master of Business Administration (MBA) in Marketing

Bachelor’s degree in Business Administration, Marketing, International Business, Commerce, or a related discipline.

Experience

3 to 5 years

The applicants should have experience in the following business area(s): Glass & Ceramics Manufacturing, Group of Companies, Manufacturing (FMCG)

Additional Requirements

Age At least 27 years

Qualifications & Requirements

Minimum 3–5 years of experience in International Sales, Export Marketing, Business Development, or Global Account Management.

Excellent verbal and written communication skills in English.

Strong negotiation, presentation, and relationship-building capabilities.

Demonstrated ability to develop international business opportunities and manage key customer accounts.

Ability and willingness to travel internationally on a regular basis.

Good understanding of international trade practices, export procedures, and commercial documentation.

Proficiency in Microsoft Office (Word, Excel, and PowerPoint).

Basic working knowledge of AI tools for business productivity, communication, market research, and presentation development. Strong analytical, planning, organizational, and problem-solving skills. Valid passport and eligibility for international business travel.

Preferred Competencies

International B2B sales and business development Customer acquisition and strategic account management

Export commercial documentation and logistics coordination

Commercial negotiation and contract management

Cross-cultural communication and stakeholder engagement

Market intelligence and competitive analysis

Business presentation and networking

Time management and execution excellence

International B2B sales and business development

Customer acquisition and strategic account management

Export commercial documentation and logistics coordination

Commercial negotiation and contract management

Cross-cultural communication and stakeholder engagement

Market intelligence and competitive analysis

Business presentation and networking

Time management and execution excellence

Responsibilities & Context

About the Role

Shinepukur Ceramics PLC is looking for an energetic, commercially focused, and result-oriented International Marketing Manager to expand its global business footprint. The role is responsible for acquiring new international customers, strengthening strategic relationships with existing buyers, driving export sales, and positioning the company’s premium ceramic products across international markets.

The successful candidate will play a key role in identifying new business opportunities, securing long-term contracts, managing customer relationships, and coordinating with internal teams to ensure seamless execution from order confirmation to payment realization.

Key Roles & Responsibilities

International Business Development

Identify, approach, and acquire new international buyers across Europe, North America, the Middle East, and other potential export markets.

Develop long-term business partnerships that generate sustainable revenue and strengthen the company’s global presence.

Build strong rapport with prospective and existing buyers through professional communication, relationship management, and consistent customer engagement.

Coordinate product sampling, product presentations, and commercial discussions to convert opportunities into confirmed business, with a strong focus on annual supply agreements.

Represent the company through regular overseas business visits, client meetings, trade fairs, and international exhibitions to expand market reach and reinforce customer confidence.

Sales & Commercial Management

Focus on premium market segments by promoting product quality, innovation, reliability, timely delivery, and long-term business value.

Collaborate with internal stakeholders on product costing, pricing strategy, commercial negotiations, and contract finalization.

Prepare and issue Proforma Invoices (PI), coordinate order confirmations, and ensure smooth commercial documentation.

Coordinate with Production, Planning, Logistics, and Quality teams to maintain an efficient delivery pipeline and ensure all customer commitments are achieved within agreed timelines.

Conduct pre-shipment quality verification and coordinate final product approval before dispatch.

Monitor post-shipment activities, including payment follow-up, collection confirmation, and customer satisfaction.

Market Intelligence & Reporting

Conduct qualitative and quantitative market research to understand customer behavior, market trends, competitor activities, pricing strategies, and emerging business opportunities.

Analyze market intelligence to support business expansion and strategic decision-making.

Prepare weekly Work Breakdown Structure (WBS) reports and submit monthly KPI/KRA performance reports to management.

Continuously recommend innovative marketing approaches and customer acquisition strategies to strengthen the company’s competitive advantage.

Travel Requirements

This position requires frequent international travel for:

Buyer acquisition and relationship development

Business negotiations and annual contract discussions

International trade fairs and exhibitions

Market expansion initiatives

Customer visits and factory inspections

Distributor and strategic partner development

Primary business regions include Europe, North America, the Middle East, Asia, and other emerging export markets.