Head of Marketing

Brand Enhancement & Positioning:

• Design company’s brand strategy & execution plan to enhance brand & product values

• Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.

• Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment

• Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.

• Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.

• Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.

• Build on the brand`s premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.

Strategic Brand marketing for Investment Appeal:

• Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.

• Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.

• Showcase Success Stories that Feature testimonials or case studies from past or current investors.

Customer Engagement & Retention:

• Lead loyalty and referral programs to increase customer lifetime value.

• Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.

• Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.

Digital & Data-Driven Marketing:

• Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.

Campaign Management:

• Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.

• Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.

Team Leadership & Collaboration:

• Mentor a multi-functional marketing team (creative, digital, PR, media).

• Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.

Reporting & Budgeting

• Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.

• Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI

• Manage the marketing budget efficiently while ensuring premium execution quality.