Head of Digital Marketing

Company Description Beautyology is a skincare brand focused on enhancing natural beauty and helping individuals feel confident in their own skin. The company offers a range of high-quality products designed for all skin types, addressing needs such as hydration, anti-aging, and targeted skincare solutions. Beautyology combines carefully sourced ingredients with a balance of science and nature to deliver effective, trustworthy results. The brand is committed to quality and transparency across product development, sourcing, and packaging. At Beautyology, skincare is seen as an act of self-care, and the company celebrates the unique beauty of every individual.
Role Description The Head of Digital Marketing at Beautyology will lead the overall digital marketing strategy to grow brand awareness, customer engagement, and revenue. This full-time, on-site role based in Mohammadpur Thana involves planning and executing integrated digital campaigns across channels, including social media, search, email, and web. The role will manage performance marketing and lead generation initiatives, overseeing campaign budgets, timelines, and creative assets. The Head of Digital Marketing will analyze web and campaign data, optimize conversion funnels, and provide regular performance reports with actionable insights. This position will collaborate closely with product, brand, and content teams to ensure consistent brand messaging and a seamless customer experience across all digital touchpoints, while mentoring and guiding the digital marketing team.
Qualifications

• Strong foundation in Marketing, with experience developing and leading brand-aligned campaigns and go-to-market initiatives.
• Proficiency in Digital Strategy and Lead Generation, including planning multi-channel campaigns and optimizing acquisition and retention funnels.
• Hands-on experience in Social Media Marketing, managing paid and organic efforts across major platforms to build community and drive engagement.
• Ability to leverage Web Analytics tools (e.g., Google Analytics or similar) to track performance, generate insights, and inform data-driven decisions.
• Proven experience in senior or leadership digital marketing roles, preferably in beauty, skincare, or consumer brands.
• Strong analytical, strategic thinking, and problem-solving abilities, with a focus on measurable outcomes.
• Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are an advantage.