Head of Brand, Marketing & Digital Transformation

Location: Banani, Dhaka (HQ) with Global Remit

Working Hours: Sunday – Thursday, 9:00 AM – 6:00 PM

Reports To: CEO

About StudyNet

StudyNet is an award-winning, Australian-owned AI-powered EdTech and student placement platform with nearly 16 years of excellence and partnerships with over 26 Australian universities. Operating across Bangladesh, Indonesia, Sri Lanka, and onshore Australia, StudyNet connects students with their Australian education and career future through technology, transparency, and trust.

StudyNet’s technology suite includes:

• studynet.io – AI-driven course discovery, counsellor booking, events, visa and payment pathways
• studynet.ai – Conversational AI study advisor for Australia-bound students
• insurancebooking.com.au – OSHC/OVHC comparison and booking
• StudyNet CRM – End-to-end lifecycle and compliance tracking

Role Overview

As Head of Brand, Marketing & Digital Transformation, you will be the strategic and executional force behind StudyNet’s product go-to-market in Bangladesh and across global markets.

You will own brand architecture, performance marketing, paid media investment, and the end-to-end digital transformation of the marketing engine. You will report directly to company leadership and lead the transformation of studynet.io and studynet.ai into category-defining brands in the international education space.

Key Responsibilities

1. Product Go-To-Market – studynet.io & studynet.ai

• Own and execute the full go-to-market strategy in Bangladesh and global markets.
• Define product positioning, messaging architecture, and launch roadmaps.
• Drive product-led growth through integrated brand, content, and performance campaigns.
• Collaborate with product and technology teams to align marketing with platform capabilities and UX.
• Establish StudyNet as the default AI-powered destination for Australia-bound students worldwide.

2. Brand Strategy & Architecture

• Develop and manage a unified brand system across StudyNet, studynet.io, studynet.ai, and all product lines.
• Establish and enforce brand guidelines covering voice, visual identity, messaging, and tone.
• Translate the brand promise into every customer touchpoint.
• Lead brand positioning research, competitor analysis, and audience insight work.
• Manage brand collateral, creative direction, and agency relationships.

3. Performance Marketing & Paid Media

• Own the full paid media strategy and budget across Meta, Google, YouTube, TikTok, and LinkedIn.
• Lead media planning and buying using ROI and ROAS frameworks.
• Set CAC, CPL, and LTV benchmarks by market and channel.
• Manage and optimise campaigns across awareness, consideration, conversion, and retention.
• Build media buying playbooks including creative testing, audience segmentation, and bidding strategies.
• Oversee agency relationships and in-house buying capabilities.
• Implement attribution modelling and cross-channel analytics.

4. Digital Marketing Leadership

• Direct digital channels including SEO, SEM, paid social, email, content marketing, display, affiliate, and WhatsApp.
• Oversee marketing automation, CRM integration, and lead nurturing.
• Drive web performance strategy for studynet.io, including conversion rate optimisation, landing pages, and UX partnerships.
• Establish and monitor marketing KPIs with real-time dashboards.
• Manage the MarTech stack, including analytics, automation, CRM, and attribution tools.

5. Brand Communications & Content

• Lead strategic communications across all markets.
• Oversee content production including blogs, videos, social media, email, events, and PR assets.
• Drive thought leadership positioning for StudyNet.
• Manage social media strategy and community across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Lead influencer and creator partnerships.

6. Digital Transformation Leadership

• Champion the digitalisation of marketing operations, processes, tools, workflows, and reporting.
• Build a data-driven culture within the marketing team.
• Partner with product and technology teams on AI integration into marketing workflows.
• Drive organisational change toward digital-first marketing practices.

7. Team Leadership & Culture

• Build, lead, and mentor a high-performing team across brand, performance marketing, content, design, and communications.
• Set clear goals, OKRs, and performance standards.
• Foster a culture of innovation, accountability, speed, and excellence.
• Manage external agencies, freelancers, and technology vendors.
• Contribute to business strategy, product decisions, and cross-functional alignment.

8. Analytics, Reporting & Budget Management

• Own the marketing P&L, including budget planning, allocation, and performance reporting.
• Deliver monthly and quarterly performance reports to leadership.
• Build and maintain a full-funnel reporting framework from impression to enrolment.
• Identify and scale successful initiatives while managing underperforming spend.

Educational Qualification

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• MBA preferred.

Experience & Qualifications

• Minimum 10 years of progressive marketing experience, including at least 4 years in a senior leadership role.
• Proven experience launching digital products such as apps, SaaS platforms, or AI-powered products in new markets.
• Experience in Bangladesh or South/Southeast Asia is highly regarded.
• Demonstrable expertise in paid media across Meta, Google, YouTube, TikTok, and LinkedIn at scale.
• Experience managing monthly paid media budgets of BDT 2.5M+.
• Strong hands-on knowledge of performance marketing, including CAC, ROAS, LTV, CPL, conversion funnels, and attribution.
• Proven brand-building experience from brand architecture and positioning through creative direction and execution.
• Experience managing in-house marketing teams and external agency relationships.
• Strong commercial understanding of how marketing investment translates into revenue and enrolment outcomes.

Technical Skills

• Expert proficiency in Meta Ads Manager, Google Ads, Google Analytics 4, and Search Console.
• Strong working knowledge of SEO, SEM, email marketing, and marketing automation platforms such as HubSpot, Mailchimp, or equivalent.
• Familiarity with CRM platforms, attribution tools, and A/B testing frameworks.
• Working knowledge of AI-assisted marketing tools and content generation platforms.
• Strong data fluency with the ability to build and present dashboards and interpret attribution models.

Leadership & Personal Qualities

• Strategic thinker with strong execution capability.
• Exceptional communication and presentation skills in both English and Bengali.
• High creative judgment and ability to evaluate creative work.
• Strong analytical and performance-focused mindset.
• Entrepreneurial mindset with the ability to operate in ambiguous environments.
• Strong stakeholder management skills.
• Ability to align leadership, product, technology, and sales teams.
• Comfortable managing multiple priorities across different markets.

Compensation & Benefits

• Competitive salary based on experience, reviewed annually.
• 3 Festival Bonuses yearly – 2 Eid bonuses + 1 New Year bonus.
• Mobile & Transport allowances applicable to role level.
• 5-day working week with 2 weekly holidays.
• Professional development opportunities including industry events, certifications, and learning programmes.
• Senior leadership position in a fast-scaling AI EdTech platform.
• Opportunity to contribute directly to the growth of two AI-powered products.

How Success Is Measured

• Product market penetration of studynet.io and studynet.ai.
• Brand awareness and share of voice growth.
• Paid media ROI, ROAS, and CPL performance.
• Marketing-sourced lead quality and conversion.
• Marketing team performance and OKR achievement.
• Effective marketing budget and P&L management.

Salary: Negotiable