Growth Marketing Manager, RYZE
banglalink
Not disclosed
Full Time (On-site)
3-5 years
1 position
Dhaka, Dhaka, Bangladesh
Job Description
Job Description
At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.
At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.
- Plan, execute, and optimize digital marketing activities for RYZE in line with approved strategies, budgets, roadmaps, and performance targets.
- Drive performance-led user acquisition through app installations, engagement, conversion, and revenue objectives using disciplined media execution and analytics tracking.
- Coordinate with creative, digital media, influencer/content, research, analytics, and other external partners to ensure timely and effective campaign delivery.
- Execute digital campaigns across major platforms, monitor performance through analytics tools, and support ASO and optimization initiatives.
- Lead experiential marketing and micro-cohort-based community engagement initiatives across universities and youth hubs to strengthen awareness, preference, engagement, and conversion.
- Work cross-functionally with Product, Customer Experience, BI, Finance, Legal, Compliance, CORA, Technology & IT, and Sales & Distribution to deliver RYZE growth objectives.
- Use audience insights, cohort behavior, social listening, campaign performance, and brand tracking inputs to identify opportunities and inform communication and marketing decisions.
- Ensure agency deliverables, campaign timelines, approved budgets, reporting accuracy, and execution quality are maintained in line with agreed expectations and governance requirements.
- Bachelor’s degree in Business Administration or related discipline from a reputed university.
- Minimum 3-5 years of experience; 1- 2 years in a relevant field will be preferred
- Knowledge of digital marketing fundamentals, including digital media planning and buying, major social media platforms, basic customer segmentation, and campaign execution principles
- Knowledge of digital analytics tools such as Google Analytics and app analytics dashboards, with the ability to track performance, interpret reports, and flag insights or issues.
- Understanding of experiential marketing and relevant evaluation matrices.
- Understanding of youth and digital user psyche.
- Strong stakeholder coordination and communication capability across internal teams and external agencies.
Requirements
Job Description
At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth.
About Company
banglalink
Launched in February 2005, with over 41 million subscribers over a decade, Banglalink was the catalyst in making mobile telephony an affordable option for consumers in Bangladesh. The initial success of Banglalink was based on a simple mission: “Bringing mobile telephony to the masses”.
Fueled with the strong core values of Customer-obsessed, Entrepreneurial, Innovative, Collaborative & Truthful, Banglalink is now working relentlessly to bring digital world to every customer to build a true digital Bangladesh, moving away from the traditional mobile operator to a tech company.
With customer experience being Banglalink’s core focus, digitalization has become a necessity to update the way customers engage, communicate, operate, and offer services from traditional way of business to Digital/Online.
Banglalink provides equal opportunities to employees and has always shown zero tolerance for any non-compliance activity. Banglalink’s HQ became the first certified Green Office by World Wide Fund for Nature (WWF) in Bangladesh. The company has relatively a flat organization which enables employees to collaborate and work closer across the organization.
Banglalink Digital Communications Limited is a fully owned company of Telecom Ventures Ltd. which is a 100% owned subsidiary of Global Telecom Holding. VEON owns 51.9% shares of global telecom holding following a business combination in April 2011, between VEON ltd. (then VimpelCom) and wind telecom s.p.a. VEON is a NASDAQ and Euronext Amsterdam-listed global provider of connectivity, with the ambition to lead the personal internet revolution for the 240 million+ customers it currently serves, and many others in the years to come. It offers services to customers in 12 markets including Russia, Italy, Algeria, Pakistan, Uzbekistan, Kazakhstan, Ukraine, Bangladesh, Kyrgyzstan, Tajikistan, Armenia and Georgia. VEON operates under the “Beeline”, “Kyivstar”, “WIND”, “Jazz”, “banglalink”, and “Djezzy” brands.
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banglalink
Dhaka
35
Active Jobs
About Company
Launched in February 2005, with over 41 million subscribers over a decade, Banglalink was the catalyst in making mobile telephony an affordable option for consumers in Bangladesh. The initial success of Banglalink was based on a simple mission: “Bringing mobile telephony to the masses”.
Fueled with the strong core values of Customer-obsessed, Entrepreneurial, Innovative, Collaborative & Truthful, Banglalink is now working relentlessly to bring digital world to every customer to build a true digital Bangladesh, moving away from the traditional mobile operator to a tech company.
With customer experience being Banglalink’s core focus, digitalization has become a necessity to update the way customers engage, communicate, operate, and offer services from traditional way of business to Digital/Online.
Banglalink provides equal opportunities to employees and has always shown zero tolerance for any non-compliance activity. Banglalink’s HQ became the first certified Green Office by World Wide Fund for Nature (WWF) in Bangladesh. The company has relatively a flat organization which enables employees to collaborate and work closer across the organization.
Banglalink Digital Communications Limited is a fully owned company of Telecom Ventures Ltd. which is a 100% owned subsidiary of Global Telecom Holding. VEON owns 51.9% shares of global telecom holding following a business combination in April 2011, between VEON ltd. (then VimpelCom) and wind telecom s.p.a. VEON is a NASDAQ and Euronext Amsterdam-listed global provider of connectivity, with the ambition to lead the personal internet revolution for the 240 million+ customers it currently serves, and many others in the years to come. It offers services to customers in 12 markets including Russia, Italy, Algeria, Pakistan, Uzbekistan, Kazakhstan, Ukraine, Bangladesh, Kyrgyzstan, Tajikistan, Armenia and Georgia. VEON operates under the “Beeline”, “Kyivstar”, “WIND”, “Jazz”, “banglalink”, and “Djezzy” brands.