General Manager – Marketing & Merchandising

POSITION: General Manager – Marketing & Merchandising

INDUSTRY: Apparel / Garments / Export Manufacturing

LOCATION: Dhaka, Bangladesh

NO OF OPENINGS: 01

EMPLOYMENT TYPE: Full Time

COMPENSATION & BENEFITS

• Salary: USD 7,000 – 8,000 per month

• Additional Vehicle allowances

• Company-provided accommodation

• International relocation opportunity

• Senior leadership opportunity within a growing export apparel operation

JOB OVERVIEW

Our client is a leading export apparel manufacturer specializing in Woven, Jackets, and Denim.

They are seeking an experienced and commercially driven General Manager – Marketing & Merchandising to lead marketing, merchandising, buyer management, and business development.The role will focus on expanding international business, strengthening buyer relationships, driving sales and orders, and achieving sustainable profitability.

Key Requirement: Significant apparel industry experience outside Sri Lanka is essential. Experience in the Bangladesh apparel industry will be a strong advantage.

KEY RESPONSIBILITIES

• Lead the overall Marketing, Merchandising and Business Development function.

• Develop and strengthen relationships with international buyers, brands, retailers, buying houses, and sourcing offices.

• Identify and develop new customers, markets, and business opportunities.

• Lead product development, costing, pricing, negotiations, and order conversion.

• Oversee the complete merchandising process from development through shipment.

• Drive growth across Woven, Jackets, and Denim product categories.

• Monitor market trends, competitor activities, customer requirements, and new business opportunities.

• Work closely with Production, Planning, Quality, Sourcing, Design, Commercial, and Supply Chain teams.

• Ensure effective order execution, customer satisfaction, quality, and on-time delivery.

• Lead, develop, and motivate the Marketing & Merchandising team.

• Drive sales growth, order-book development, customer retention, and profitability.

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree or equivalent qualification in Marketing, Business Management, Apparel, Textile, Fashion, or a related discipline.

• 12–15+ years of relevant experience in the apparel industry, including significant senior management exposure.

• Mandatory: Proven professional apparel industry experience outside Sri Lanka.

• Strong experience in Woven, Jackets, and Denim is essential.

• Proven experience dealing with international buyers, brands, retailers, buying houses, or sourcing organizations.

• Strong knowledge of garment costing, FOB pricing, negotiations, product development, and merchandising.

• Proven track record in business development, customer acquisition, and order-book growth.

• Strong commercial, strategic, leadership, negotiation, and communication skills.

• Previous Bangladesh apparel industry experience will be a strong advantage.

• Willingness and ability to relocate to Bangladesh and take up a senior leadership position.