: General Manager, Marketing

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SMC EL HR reserves the right to reject any or all application(s), without assigning any reason. Any kind of solicitation on behalf of the candidate will lead to rejection.

• Department/Division: Marketing
• No. of Vacancies: NA
• Job Responsibility:
  
  

FUNCTIONAL

• Product Lifecycle Management (Brand & Product)
  
  

End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.

• Marketing Strategy & Communication
  
  

Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.

• Market Research (Consumer & Competitor Intelligence)
  
  

Commission, interpret, and apply consumer research, retail audits, and competitor intelligence to brand strategy and innovation decisions; govern the research agenda across all SBUs.

• Data Analytics
  
  

Translate sales, distribution, A&P, and category data into actionable insights; set and track KPIs including revenue, GM%, A&P ROI, numeric distribution, and outlet universe growth.

• P&L and A&P Budget Governance
  
  

Own consolidated revenue and contribution margin targets; govern A&P budget allocation, utilization, and ROI across multiple SBUs; arbitrate cross-SBU resource trade-offs.

• Cross-Functional Collaboration
  
  

Foster a culture of cross-functional and cross-SBU collaboration. Build effective working relationships with all other functions and external partners, stakeholders to deliver shared business outcomes.

• New Product Development (NPD) & Innovation
  
  

Lead innovation pipeline planning; review and sign off NPD stage-gate decisions across all SBUs; manage incubation of sub-scale or new categories.

• AI & Digital Marketing
  
  

Apply AI-driven tools and digital marketing platforms (CRM, programmatic, social, search, e-commerce) to enhance brand reach, consumer engagement, and campaign effectiveness. Able to evaluate and govern AI-enabled marketing investments, interpret digital analytics, and guide MSD capability building in modern digital channels.

BEHAVIORAL

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• Change Management
  
  

Champion and embed the SBU transformation agenda; guide teams through structural change with clarity, confidence, and sustained momentum. Manage organizational ambiguity and build commitment at all levels.

• Develop Others
  
  

Lead development of the team members. Define individual development plans, own the leadership succession pipeline, and build a high-performance culture of accountability across the function.

• Develop Self
  
  

Demonstrate a continuous learning mindset; stay current with business trends, emerging marketing channels (including AI and digital), and best-in-class commercial practices. Actively seek feedback and apply it to leadership effectiveness.

• Engage
  
  

Inspire and align large, diverse teams to a shared commercial purpose. Communicate with clarity and conviction to internal stakeholders, trade partners, and the Board; maintain high team motivation and organizational energy.

• Perform
  
  

Maintain a rigorous results orientation with non-delegable accountability for yearly topline and bottom-line targets. Set high standards, hold teams to commitments, and make timely decisions under complexity and pressure.

Car expense reimbursement allowance, Contributory Provident Fund, Gratuity, WPPF, Annual Performance Incentive, Two Festival Allowances, Boishakhi Allowance, Health Care Facility, Leave Encashment and Group Life Insurance.

• Any other business assigned by the management.
• Educational Qualification :
• Master’s degree or MBA. MBA in Marketing strongly preferred.
• Job Requirements :
• Age maximum 55 year(s)
• Experience in related field: minimum 15 year(s)
• Job Details:
• Job Type: Full Time
• Job Location: Dhaka
• Salary and Benefits :
• Salary : Negotiable
• Other Benefits :
  
  

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Last Date of Application : September 10, 2026