General Manager, Marketing
nextjobz
Not disclosed
Full Time (On-site)
Not Applicable
1 position
Dhaka, Dhaka, Bangladesh
Job Description
Company Name: SMC Enterprise Ltd.
Location: Dhaka (Banani)
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202661815
SMC Enterprise Ltd has a vacancy for the mentioned permanent position for Marketing Division:
FUNCTIONAL
Location: Dhaka (Banani)
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202661815
SMC Enterprise Ltd has a vacancy for the mentioned permanent position for Marketing Division:
FUNCTIONAL
- End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.
- Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.
- Commission, interpret, and apply consumer research, retail audits, and competitor intelligence to brand strategy and innovation decisions; govern the research agenda across all SBUs.
- Translate sales, distribution, A&P, and category data into actionable insights; set and track KPIs including revenue, GM%, A&P ROI, numeric distribution, and outlet universe growth.
- Own consolidated revenue and contribution margin targets; govern A&P budget allocation, utilization, and ROI across multiple SBUs; arbitrate cross-SBU resource trade-offs.
- Foster a culture of cross-functional and cross-SBU collaboration. Build effective working relationships with all other functions and external partners, stakeholders to deliver shared business outcomes.
- Lead innovation pipeline planning; review and sign off NPD stage-gate decisions across all SBUs; manage incubation of sub-scale or new categories.
- Experience: 15 years
- Education:
- Skills: brand management & development, product management, sales management, marketing skills, marketing management, sales and marketing alignment, product management, productmanagement, senior management, marketing c&aign management
Requirements
Company Name: SMC Enterprise Ltd.
Location: Dhaka (Banani)
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202661815
SMC Enterprise Ltd has a vacancy for the mentioned permanent position for Marketing Division:
FUNCTIONAL
- End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.
Marketing Strategy & Communication
- Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.
About Company
nextjobz
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This job post was sourced from LinkedIn Jobs While we strive to bring you the latest opportunities, Niyog has not verified this listing and cannot take responsibility for its accuracy or any outcomes related to it. Please review the details carefully and apply at your own discretion.
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nextjobz
Dhaka
4159
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About Company
Nextjobz is a career platform powered by Akij Resource, designed to bridge the gap between talent and opportunity.