General Manager (GM) - Sales & Marketing

Additional Requirements

• Proven track record of revenue growth and market expansion

• Expertise in SEO, SEM, keyword research, and web analytics tools

• Experience managing large-scale digital marketing campaigns

• Strong customer focus and negotiation skills

• Professional communication and leadership capability

 

Position Overview

Hotel Grand Park Barishal is seeking a dynamic and strategic General Manager – Sales & Marketing to lead all Sales, Branding, and Digital Marketing functions. The role requires a forward-thinking leader who understands hospitality trends, customer behaviour, and digital ecosystems.

The selected candidate will be responsible for driving revenue growth, strengthening the brand’s market positioning, and managing high-performing marketing initiatives across both traditional and digital platforms.

 

Key Objectives

• Lead and execute the overall Sales & Marketing strategy

• Oversee Digital Marketing operations including SEO, SEM, Social Media, PPC, Email Marketing, and Analytics

• Ensure consistent brand identity across all marketing channels

• Develop and manage a strategic content and campaign calendar

• Analyze marketing performance and maximize campaign ROI

• Maintain strong relationships with clients, partners, and stakeholders

 

Key Responsibilities

Sales & Market Development

• Develop annual Sales & Marketing plans aligned with revenue targets and KPIs

• Identify new market opportunities through market analysis

• Manage key corporate accounts and long-term client relationships

• Conduct site inspections and client engagement activities

• Coordinate with Operations, F&B, and other departments on promotional strategies

• Ensure effective hotel branding and promotional materials

 

Digital Marketing Leadership

• Oversee content creation for social media, website, and email campaigns

• Monitor digital trends and implement innovative marketing strategies

• Conduct audience and consumer behaviour analysis

• Optimize SEO and SEM performance to increase online visibility

• Manage digital marketing budgets, analytics, and ROI reporting

• Lead campaign planning, execution, A/B testing, and performance analysis

 

Revenue & Performance Management

Support revenue targets across:

Rooms Revenue

• RPAR: +20%

• ADR: +20%

• ARR: +20%

 

F&B Revenue

• ACP: +25%

• Incremental Revenue: +25%

• Contribution Margin: +25%

 

Minor Operating Departments

• Revenue improvement target: +25%

 

Additional responsibilities include:

• Maintaining client correspondence, proposals, and contracts

• Preparing weekly Sales & Marketing performance reports for management

 

Leadership & Team Development

• Lead, mentor, and develop the Sales & Marketing team

• Conduct weekly team meetings and KPI reviews

• Strengthen collaboration between departments