Full-Stack Digital Marketing Manager – Real Estate

Job Details:

Company: Riser Real Estate

Full-Stack Digital Marketing Manager – Real Estate

A Full-Stack Digital Marketing Manager should handle the complete digital marketing funnel—from brand awareness and lead generation to lead nurturing, site visits, and sales conversion.

Job Responsibilities

1. Digital Marketing Strategy

• Develop and execute the company’s overall digital marketing strategy.
• Create monthly/quarterly marketing plans aligned with sales targets.
• Identify target customers for residential, commercial, and land projects.
• Analyze competitors and market trends.

2. Lead Generation & Paid Advertising

• Plan, launch, and optimize campaigns on Facebook, Instagram, Google, YouTube, TikTok, and other relevant platforms.
• Generate qualified leads for real estate projects.
• Manage campaign budgets, CPL, CTR, conversion rates, and ROAS.
• Create different campaigns for apartments, plots, commercial spaces, and investment opportunities.
• Implement retargeting and remarketing campaigns.

3. Social Media Management

• Develop content strategies for Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.
• Prepare monthly content calendars.
• Coordinate with graphic designers, video editors, and content creators.
• Ensure consistent branding across all digital channels.
• Monitor comments, messages, reviews, and audience engagement.

4. Website & SEO

• Manage and improve the company website and project landing pages.
• Implement SEO strategies to increase organic traffic.
• Conduct keyword research related to real estate and property investment.
• Optimize website content, landing pages, images, and technical SEO.
• Monitor Google Search Console and Google Analytics.

5. CRM & Lead Management

• Develop an effective lead-management and follow-up system.
• Integrate Facebook/Google leads with CRM.
• Track leads from Lead → Contact → Site Visit → Booking → Sales.
• Work closely with the Sales & Telesales teams to improve lead conversion.
• Analyze lead quality and identify the best-performing campaigns.

6. Content & Creative Marketing

• Develop concepts for property videos, reels, walkthroughs, drone videos, brochures, banners, and advertisements.
• Write or supervise ad copy, captions, headlines, and CTAs.
• Coordinate property photography, videography, and virtual tours.
• Ensure all content communicates the project’s USP, location, amenities, pricing, and investment benefits.

7. Analytics & Performance Reporting

• Monitor campaign and business KPIs.
• Prepare weekly and monthly digital marketing reports.
• Analyze CPL, CPA, conversion rate, ROAS, website traffic, engagement, and sales contribution.
• Conduct A/B testing of ads, creatives, audiences, and landing pages.
• Recommend actions based on performance data.

8. Marketing Automation

• Implement email, SMS, WhatsApp, and remarketing campaigns where appropriate.
• Develop automated lead-nurturing journeys.
• Set up follow-up campaigns for old and inactive leads.
• Maintain customer databases and audience segments.

9. Real Estate Project Marketing

• Develop digital launch campaigns for new projects.
• Create pre-launch, launch, booking, and post-launch marketing strategies.
• Promote project location, floor plans, amenities, pricing, payment plans, and construction progress.
• Coordinate digital campaigns with offline sales and promotional activities.

10. Team & Agency Management

• Manage Graphic Designers, Video Editors, Content Creators, SEO specialists, and digital marketing agencies.
• Assign tasks and monitor deadlines.
• Coordinate with Sales, CRM, Customer Support, and Management.
• Negotiate with external vendors and agencies when required.

Key Performance Indicators (KPIs)

A strong candidate should be evaluated on:

• Qualified leads generated
• Cost per qualified lead (CPQL)
• Site visit conversion rate
• Booking/sales conversion rate
• Cost per acquisition (CPA)
• ROAS
• Website traffic and organic ranking
• Social media engagement
• Lead response and follow-up performance
• Overall contribution of digital marketing to sales

In Short

The role should not be limited to posting on Facebook. The manager should own the complete digital customer journey:

Advertisement → Lead → CRM → Follow-up → Site Visit → Booking → Sales

Special Note

Dear Candidates, please apply only if you meet the required qualifications and experience for this position.