Full Stack Digital Marketer (Media Buyer)
nextjobz
Not disclosed
Full Time (On-site)
Not Applicable
1 position
Mirpur, Dhaka, Bangladesh
Job Description
Company Name: European IT Institute
Location: Dhaka (Mirpur)
Job Type: Full-Time
Workplace Type: On-Site
Job ID: IJOB202662269
Job Overview
As a Full Stack Digital Marketer (Media Buyer), you will be responsible for planning, launching, managing, optimizing, and scaling paid advertising campaigns across multiple platforms.
This is not an ad-boosting or execution-only position. We are looking for someone who understands the complete performance marketing funnel and can make data-driven decisions to generate qualified leads, conversions, revenue, and measurable ROI.
Key Responsibilities
Location: Dhaka (Mirpur)
Job Type: Full-Time
Workplace Type: On-Site
Job ID: IJOB202662269
Job Overview
As a Full Stack Digital Marketer (Media Buyer), you will be responsible for planning, launching, managing, optimizing, and scaling paid advertising campaigns across multiple platforms.
This is not an ad-boosting or execution-only position. We are looking for someone who understands the complete performance marketing funnel and can make data-driven decisions to generate qualified leads, conversions, revenue, and measurable ROI.
Key Responsibilities
- Paid Media Management
- Plan, launch, and manage campaigns on Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and TikTok Ads.
- Manage campaigns for lead generation, website conversions, remarketing, brand awareness, and customer acquisition.
- Develop full-funnel advertising strategies from awareness to conversion.
- Manage and optimize campaign budgets based on business objectives.
- Campaign Optimization & Scaling
- Monitor campaign performance daily and identify opportunities for improvement.
- Optimize CTR, CPC, CPL, CPA, Conversion Rate, ROAS and ROI.
- Conduct A/B testing of audiences, creatives, ad copies, offers, placements, and landing pages.
- Identify winning campaigns and scale them while maintaining profitability.
- Reduce acquisition costs and improve lead quality.
- Audience & Market Research
- Conduct audience, competitor, market, and keyword research.
- Develop cold, warm, retargeting, custom, and lookalike audiences.
- Analyze customer behavior and identify new acquisition opportunities.
- Tracking & Analytics
- Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), UTM tracking and conversion events.
- Monitor tracking accuracy and troubleshoot tracking issues.
- Analyze customer journeys, funnel performance, and campaign attribution.
- Use data to make actionable marketing decisions.
- Funnel & Conversion Optimization
- Understand and optimize the complete marketing funnel: Ad → Landing Page → Lead → Follow-up → Conversion
- Work with the web/technical team to improve landing pages and conversion rates.
- Identify funnel drop-offs and recommend CRO improvements.
- Use tools such as Microsoft Clarity/Hotjar where applicable.
- Creative & Content Strategy
- Work closely with graphic designers, video editors, copywriters, and content teams.
- Develop performance-focused creative concepts and ad briefs.
- Analyze creative performance and recommend new hooks, formats, offers, and messaging.
- Understand buyer psychology and conversion-focused copy.
- Reporting & Performance Analysis
- Prepare weekly and monthly campaign performance reports.
- Present key insights, challenges, opportunities, and action plans.
- Maintain accurate records of advertising spend, leads, conversions, and revenue.
- Provide data-driven recommendations to management.
- Experience: 3 to 5 years
- Education: Bachelor in any discipline
- Skills: Meta Ads, Google Ads, TikTok Ads, ROI, CPR, Funnel Creation, Conversion Rate Optimization (CRO), Pixel, GA4, GTM, Conversion API, WhatsApp Marketing, Automation, Broadcast Management, Email Marketing, List Segmentation, Market Research, Performance Strategy
Requirements
Company Name: European IT Institute
Location: Dhaka (Mirpur)
Job Type: Full-Time
Workplace Type: On-Site
Job ID: IJOB202662269
Job Overview
As a Full Stack Digital Marketer (Media Buyer), you will be responsible for planning, launching, managing, optimizing, and scaling paid advertising campaigns across multiple platforms.
This is not an ad-boosting or execution-only position. We are looking for someone who understands the complete performance marketing funnel and can make data-driven decisions to generate qualified leads, conversions, revenue, and measurable ROI.
About Company
nextjobz
Nextjobz is a career platform powered by Akij Resource, designed to bridge the gap between talent and opportunity.
This job post was sourced from LinkedIn Jobs While we strive to bring you the latest opportunities, Niyog has not verified this listing and cannot take responsibility for its accuracy or any outcomes related to it. Please review the details carefully and apply at your own discretion.
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About Company
Nextjobz is a career platform powered by Akij Resource, designed to bridge the gap between talent and opportunity.