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Company Description Creative IT Institute is a professional training organization focused on building digital and technical skills for a wide range of learners. The institute offers industry-relevant courses designed to prepare individuals for careers in areas such as digital marketing, design, and information technology. With a practical, project-based approach, Creative IT Institute emphasizes real-world application of skills and readiness for the job market. The organization aims to support career growth for learners in Joypurhat District and beyond, fostering a collaborative and inclusive learning environment.
Role Description This is a full-time, on-site Facebook Ads Specialist role based in Joypurhat District. The person in this role will plan, create, and manage Facebook ad campaigns to drive awareness, engagement, and lead generation for Creative IT Institute’s programs. Daily tasks include setting up and optimizing ad sets, monitoring performance metrics, managing budgets, and adjusting targeting and creatives to improve results. The role also involves collaborating with marketing and design teams to develop compelling ad copy and visuals, preparing performance reports, and staying up to date with Meta advertising policies and best practices. The specialist will contribute to overall marketing strategy while ensuring campaigns align with brand guidelines and organizational goals.
Qualifications

• Ability to plan, launch, and optimize Facebook ad campaigns, including audience targeting, budget management, and performance tracking.
• Skills in creating effective ad copy and collaborating on visual content, with attention to brand voice and conversion-focused messaging.
• Competence in using Meta Ads Manager, interpreting analytics, and generating clear reports to guide decision-making.
• Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines on-site.
• Good communication and teamwork skills, with a collaborative approach to working with marketing, design, and training teams.
• Basic understanding of broader digital marketing concepts such as remarketing, funnels, and lead generation strategies.
• Previous experience in social media advertising or digital marketing is preferred; experience in an educational or training environment is a plus.
• Relevant coursework, certification, or training in digital marketing or Facebook advertising is highly beneficial.