Executive / Senior Executive - Category Marketing
nextjobz
Not disclosed
Full Time (On-site)
Not Applicable
1 position
Dhaka, Dhaka, Bangladesh
Job Description
Company Name: Hasan Rubber Industries (Pvt.) Ltd.
Location: Dhaka
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202671392
Location: Dhaka
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202671392
- Develop and execute category and brand marketing strategies aligned with overall business and sales objectives.
- Drive category development through market analysis, consumer insights, competitor intelligence, and identification of growth opportunities.
- Develop category-wise and product-wise marketing plans to strengthen market position and business performance.
- Plan and execute ATL and BTL marketing activities, including advertising, trade promotions, consumer promotions, visibility campaigns, and activation programs.
- Lead brand promotion and brand activation initiatives across relevant consumer and market touchpoints.
- Develop and execute consumer activation programs to increase brand awareness, engagement, trial, and market penetration.
- Plan and manage Event & Brand Activation, including exhibitions, roadshows, dealer/customer events, product launches, consumer engagement programs, and promotional events.
- Develop and implement Digital Marketing strategies and campaigns, including social media, digital content, online engagement, paid campaigns, and other relevant digital channels.
- Coordinate with agencies and external partners, vendors for creative development, media planning, digital campaigns, events, activation, printing, and promotional materials.
- Develop and execute promotional schemes and consumer/trade promotion activities in coordination with the Sales team.
- Maintain strong sales orientation by linking marketing initiatives with business targets, customer acquisition, market penetration, and revenue growth.
- Work closely with Sales to identify gaps & market opportunities, customer requirements, channel challenges, and promotional needs.
- Conduct regular market visits and consumer/market assessments to evaluate brand visibility, competitor activities, consumer behavior, and campaign effectiveness.
- Experience: 5-6 years
- Education: bachelor of business administration in marketing
- Skills: brand management & development, marketing c&aign management, marketing c&aigns, marketing event planning, marketing skills, global marketing, marketing management, sales and marketing alignment, promotions planning, retail marketing
Requirements
Company Name: Hasan Rubber Industries (Pvt.) Ltd.
Location: Dhaka
Job Type: Full-Time
Workplace Type: Full-time
Job ID: IJOB202671392
- Develop and execute category and brand marketing strategies aligned with overall business and sales objectives.
About Company
nextjobz
Nextjobz is a career platform powered by Akij Resource, designed to bridge the gap between talent and opportunity.
This job post was sourced from LinkedIn Jobs While we strive to bring you the latest opportunities, Niyog has not verified this listing and cannot take responsibility for its accuracy or any outcomes related to it. Please review the details carefully and apply at your own discretion.
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nextjobz
Dhaka
4169
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About Company
Nextjobz is a career platform powered by Akij Resource, designed to bridge the gap between talent and opportunity.