Executive - Digital Marketing (Fashion & Beauty)

Apply Only If You Have a Strong Understanding of Digital Marketing

Location: Sector #4, Uttara, Dhaka-1230

Key Responsibilities

• Plan, launch, and manage ads across Meta, TikTok, and Google.
• Handle campaigns for multiple product categories.
• Optimize campaigns to improve ROAS, CPA, CTR, and conversion rate.
• Analyze campaign data and prepare performance reports.
• Manage advertising budgets and profitably scale winning campaigns.
• Research and test audiences, lookalikes, and retargeting strategies.
• Work with the creative team to test ad creatives, copy, and formats.
• Manage product catalogs, product sets, dynamic ads, and Google Shopping campaigns.
• Improve the customer journey from ad click to purchase.
• Monitor Meta Pixel, CAPI, GTM, and Google Analytics tracking.
• Study competitors, market trends, and platform updates.
• Identify profitable products, categories, and campaigns for scaling.

Required Skills:

• Strong understanding of customer behavior, buying patterns & purchase journey.
• Strong analytical thinking and problem-solving mindset.
• Ability to manage multiple campaigns across different product categories.
• Proven experience with Meta Ads Manager (Facebook & Instagram Ads).
• Strong knowledge of Google Ads (Search, Display, Shopping, Performance Max).
• Solid understanding of performance marketing and e-commerce advertising strategies.
• Familiarity with Google Analytics, Meta Pixel, Conversion API, and event tracking.

Experience Requirements:

• 2–3 years of experience in Digital Marketing.
• Proven experience of managing $10K–$15K monthly ad spend while maintaining up to 6.0 ROAS.

Educational Requirements

We Need Your Passion & skills, not your degree!

Compensation and Benefits

• Lunch benefit: Full subsidize
• Working Days: 5 days

Salary: 25000-35000