Digital Marketing Specialist - Media Buying

Location: 1/5, Road: 07, Block: D, Lalmatia, Dhaka 1207

Employment Type: Full-Time

Experience: 3–4+ Years

Work Mode: On-site

Department: Digital Marketing 

About the role:

We are looking for a Digital Marketing Specialist who can plan, execute, optimize, and scale paid advertising campaigns with a strong focus on measurable business results.

The ideal candidate should be highly data-driven and have hands-on experience with Meta Ads, Google Ads, TikTok Ads, conversion tracking, audience research, campaign optimization, and performance reporting.

This is a results-oriented role. We are looking for someone who understands how to turn advertising budgets into qualified leads, sales, revenue, and sustainable growth.

Key Responsibilities:

• Plan and execute performance marketing strategies across Meta, Google, TikTok, and other relevant platforms.
• Create, launch, manage, and optimize paid advertising campaigns.
• Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, conversion rate, CAC, and revenue.
• Conduct audience, competitor, keyword, and market research.
• Develop and manage full-funnel campaigns, including prospecting, retargeting, and remarketing.
• Perform A/B testing for audiences, creatives, ad copies, offers, landing pages, and campaign structures.
• Identify underperforming campaigns and implement optimization strategies.
• Scale profitable campaigns while maintaining target ROAS/CPA.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, GA4, and other analytics systems.
• Work closely with content creators and SEO/marketing teams.
• Analyze campaign data and prepare regular performance reports with actionable recommendations.
• Identify new growth opportunities, platforms, audiences, and acquisition strategies.
• Stay updated with changes in Meta, Google, TikTok, tracking, attribution, AI marketing tools, and paid media best practices.

Required skills and Experience:

• 3–4+ years of hands-on experience in performance marketing/media buying.
• Strong practical experience with Meta Ads and Google Ads.
• Experience with TikTok Ads is highly preferred.
• Strong understanding of campaign structure, targeting, retargeting, optimization, and scaling.
• Excellent understanding of ROAS, CPA, CPL, CTR, CPC, CAC, conversion rate, and LTV.
• Experience with conversion tracking, GA4, Google Tag Manager, Meta Pixel/CAPI, and UTM tracking.
• Strong analytical and problem-solving skills.
• Experience working with eCommerce, Shopify, DTC, lead generation, or international markets is a plus.
• Ability to make marketing decisions based on data rather than assumptions.
• Good communication and teamwork skills.
• Ability to manage multiple campaigns and projects simultaneously.

Preferred qualification:

• Experience managing significant monthly ad budgets.
• Proven case studies showing measurable improvements in ROAS, CPA, CPL, revenue, or conversion rate.
• Experience with US, UK, Canada, Australia, or European markets.
• Familiarity with AI-powered marketing and creative optimization tools.
• Basic understanding of CRO and landing-page optimization.
• Experience working in an agency environment is a plus.

Benefits:

• A vibrant, inclusive culture that encourages democratic participation and supports your best work.
• Competitive salary package with two annual festival bonuses.
• Annual salary review and potential for performance-based bonuses.
• Special perks include a privilege leave bonus and paid holidays.
• Subsidized lunch facilities, complimentary snacks, and beverages.
• Company picnics and refreshing team tours.
• Comprehensive enablement programs and soft skill training for career growth.
• Reward and recognition programs to celebrate your achievements.
• Collaboration with a talented global team.

Apply Now: 

https://docs.google.com/forms/d/1fRuth_T6fzcWmCVbgDkhf79VbNeGMSaGcoWZMZNlmLk/edit